Everton have agreed a new partnership with Davanti Tyres.
And the player selected to promote the brand is the man never usually pictured next to the word "tire" - superfit left-back Leighton Baines!
The internationally renowned brand will become Everton's "Official Tyre partner", as part of a three-year deal with the club.
The partnership was launched at USM Finch Farm.
Fans will see the company’s strong brand presence at Everton home matches and on the club’s digital channels, as part of Davanti’s objectives to grow the brand and business in the UK, Europe, Middle East and Far East.
Stalwart left back, Leighton Baines introduces Davanti partnership
The three-year commercial sponsorship deal was signed in August 2017 by Alan McTavish, Everton Football Club head of commercial partnerships, and Peter Cross, general manager of Davanti Tyres at Goodison Park. Davanti was launched in 2015, and carries more than 10 different tyre patterns, ranging from smaller passenger cars, heavy duty commercial taxis/van tyres, to high-performance SUV/4×4, and winter tyres. Signing a Premier League sponsorship deal, the brand targets the global audience offered by the competition.
“Growth in the global market is key to our expansion plans and this partnership allows us to collaborate with the club on a number of projects to promote our brand in conjunction with the globally recognised Everton brand,” states Peter Cross, general manager at Davanti Tyres.
Since its launch, Davanti has generated impressive sales growth, and now sells its products on five continents. It has offices and sales teams in the UK, China and Germany. Designed and engineered by experienced industry personnel, Davanti tyres are manufactured by Sentury Tire in Qingdao, China.
Alan McTavish, Everton Football Club head of commercial partnerships and Peter Cross, general manager of Davanti Tyres, at Goodison Park
Speaking about the new sponsorship agreement, Davanti states that they felt the time was now right to focus on the next stage of their global brand development. It describes the global commercial partnership with Everton as “an ideal step forward for Davanti’s global visions and expansion plans”, as “there are a lot of synergies” between the ambitions of the company and the club on a global scale.
“We’re delighted to welcome Davanti Tyres to our growing portfolio of partners, in a summer which has been busy both on and off the pitch.
“Everyone at the Club is looking forward to collaborating with Davanti, both here in the UK and globally in their key markets. Through a strategic and creative activation programme, we can really bring this partnership to life,” adds McTavish.