Established in 1873, Gloucester Rugby Limited is one of the oldest Rugby clubs in the world. Situated in the West Country city of Gloucester, the club’s local importance extends well beyond the city: it is a focal point for over 60 amateur clubs in the Gloucestershire area. The Club is based at Kingsholm Stadium, which has a capacity of over 16,000 and was one of the host stadiums at the 2015 Rugby World Cup.
Gloucester Rugby is seeking to appoint a Head of Marketing and Communications to lead the Marketing, PR and Communications of Gloucester Rugby to drive revenue and profitability in line with the key activation pillars of Supporters, Profit and Partners. The role will involve accountability for the Corporate Brand, PR and Communications Strategy, Oversight of the both the Marketing and Communications (Media) team at the Club. The role will interface with a number of other key stakeholders, both internal and external, with the over-arching responsibility for delivery of a consistent tone of voice, both from a brand and communications perspective.
The position reports to the Commercial Director and serves as a member of the senior management team. This successful candidate will work closely with the CEO and the senior management team in driving the direction and strategy of the Club, as well as ensuring effective operation of the business, and has accountability for decision making, primarily around the brand and communications areas.
The role will involve line management of direct reports, and will be part of an overall team incorporating other areas of the Commercial spectrum.
We are looking for someone who has relevant experience leading a successful Marketing and Communications team. Relevant experience with another sporting organisation is preferable although not essential. The Marketing and Media teams within the business are small, and therefore we need someone who has the scope to develop team members and inspire the team but also someone who is able to take on work independently.
Teamwork is a core principal in any sports business, and as such we are looking for a team player who demonstrates strong communication skills and the ability to work with a range of stakeholders, both internal and external.
This is a fast paced business environment, and therefore we are looking for someone who is able to work under time pressures and also the ability to deal with and manage change and takes an innovative approach to problem solving.
Below is a list of some of the key responsibilities of the role, the list is not exhaustive;.
Ensure articulation of Club’s desired image and position, ensuring consistent and coherent communication of image and position throughout the club, and successful communication of image and position to all internal and external stakeholders.
Responsible for editorial direction, design, production and distribution of all Club publications.
Working with the media manager as the Club’s representatives with the media.Coordinate the appearance of all Club print and electronic materials such as letterhead, use of logo, brochures, and responsibility for maintaining and safeguarding the Club’s brand.
Develop, coordinate and oversee programs, technical assistance and resource materials to assist different departments in the marketing, communications and positioning of their activities.
Provide counsel to different departments on marketing, communications and public relations.Ensure that the Club regularly conducts relevant market research and coordinate and oversee this activity.Lead projects as assigned, such as cause-related marketing and special events.Overall responsibility for budget performance within the department, including setting of budgets with the finance team annually, and monitoring performance against agreed budget during the years, through negotiations with suppliers and ensuring value for money in services procured.
To create a 'corporate' marketing strategy and implementation plan, working with Programme Managers to identify future opportunities for brand enhancement, and to ensure that marketing campaigns for all business areas are delivered to meet agreed goals.
Key marketing campaign areas will include club membership and 1873 membership renewals, ticketing and event sales (including concerts), promotion of hospitality and non-matchday events, and promotion of the community department and Gloucester Rugby Community Charity.
To be responsible for all social media activity (Twitter, Facebook, LinkedIn, Instagram and others) and managing corporate social media accounts and social media strategyManagement (initially) of two direct reports and two indirect reports, ensuring that clear objectives are agreed, and to develop sound working relationships with team members to ensure departmental objectives are delivered.
Skills & Experience
We are looking for someone who:
Has relevant previous relevant experience in Marketing and Communications management experience, preferably in sport or leisure
Experience of working with CRM based marketing systems and utilising these to drive decision making and revenue generation
Solid understanding of social media platforms, latest strategies and techniques and how to commercialise these;
Relevant education experience, preferably to a degree level
Ability to work with a wide range of stakeholders and clearly communicate ideas, as well as ability to negotiate and influence.
Good copywriting skills and excellent attention to detail
A team leader, able to inspire and influence others, as well as ability to get involved in delivery of work, and has the ability to manage their own time and the teams workloads to ensure successful project delivery
Excellent project management skills
Strong analytical skills
Willingness and ability to work flexibly when required, including on a matchday
Interest in Rugby and Sports in general