Manchester City sign global partnership deal with Gatorade

The new collaboration kicked off as City beat Arsenal 3-1 at the Etihad Stadium and as part of the deal, the Club’s sports scientists will work closely with the Gatorade Sport Science Institute (GSSI).

The GSSI will help athletes optimise their health and performance through research into sports nutrition and has been a continual aim of the GSSI team for more than 30 years, who will be looking at ways to help fuel the athletic performance of City players before, during and after training and playing.

PepsiCo-owned brand become the city's official sports nutrition partner and moreover, Gatorade will enjoy a range of branding rights and will collaborate with City on the development of a behind-the-scenes video series.

 

Damian Willoughby, Senior VP of Partnerships at City Football Group, said: “We’re delighted to be teaming up with a global leader in Gatorade. 

“Gatorade’s knowledge and commitment to sports nutrition through innovative scientific research speaks for itself. Our team of sports scientists will work closely with the GSSI team to find new ways to support and fuel our players, both on and off the field.

 “After a successful Manchester City US pre-season tour in Summer 2017, coupled with our growing presence and fanbase in the US and globally, Gatorade are the perfect partner for us.

Anuj Bhasin, Head of Global Marketing for Gatorade, commented: “Gatorade is excited to partner with Manchester City, to help fuel City athletes to perform at their best through the latest sports fuelling innovation.

“We look forward to a strong partnership with Manchester City by providing the team’s sports health and performance professionals with a variety of sports fuelling solutions to help maximise performance through customised sports science services.”

Posted on Monday Nov 6