The Group

Sporting Group International is a leading sports agency with offices in the UK and India illustrating our global reach. Formed by a team of people whose expertise is unquestioned in the world of elite sport and whose advice has been sought and benefitted at the highest levels.

Sporting Group International specialises in recruitment, International market development and high value sales and marketing within the world of sport. Our work includes the delivery of grassroots corporate social responsibility programmes, the sale of stadium naming rights, shirt sponsorship, advertising space, official partnerships along with professional players management and endorsement deals.

We also provide a comprehensive strategic advisory role for rights holders, brands and investors. This has been made possible thanks to our wealth of inside knowledge, a host of invaluable contacts within the world of sport and many years of experience at the highest levels. Within this exciting and glamorous world there is nobody better positioned than Sporting Group International to provide the precise intelligence, direction and strategy that will push your brand on to the next level. is a specialist recruitment consultancy dedicated to the advancement of sports brands, leagues and federations throughout the world. Wherever and whenever a vacancy appears within your organisation will supply the right person - not just to fill the vacancy, but to also bring fresh ideas and perspectives. They will offer a new energy and the skills and experience necessary to help your team compete at the highest levels.

Sporting Rights specialises in high value marketing within the world of sport; our work includes the sale of stadium naming rights, shirt sponsorship, advertising space, official partnerships - along with digital, social and content rights for the world’s top clubs, leagues, federations and associations. We work with iconic brands across the sport, enjoying an unparalleled reputation for excellence among the greatest and most successful organisations around the globe.

Sporting Group International India The India chapter of Sporting Group International was founded in 2013 with the objective of enhancing the quality of football at the grassroots level. Our key objective is to give back to society through social initiatives involving football. We follows a dual-strategy  approach. The first being, through our Academy while the second approach involves our premier organisation the Delhi Youth League..

The Academy is run on football fields that meet international standards. Our international coaches are UEFA or FA (UK) licensed. Our Four Corners’ principle of coaching football endeavours to make sure all our sessions are built around improving Technique – ability to master the ball; Mental resilience– no fear of experimenting; Physical ability– improving general fitness; and Social competence mixing well with others and enjoying all football sessions.  With a goal to provide a safe, stress-free environment, we aim to ensure that children from all nationalities can enjoy and improve their game. Over 20% of our students are sponsored by the organisation in order to enable them to continue with their passion to play. The Academy is run like a typical European Football Club where students train during the week and, if selected, play matches on weekends in the Delhi Dynamos Youth League.

The second arm, Delhi Youth League is the biggest and the longest duration youth football league in the region. We provide an environment in which children across various cultures, religions and economic backgrounds can play football through a fun and learning-based system under the motto: ‘The best teacher is the game itself’. Our League is set up so that at least 40% of teams come from under-privileged backgrounds and play for free, supported by the other teams which pay and play.

Additionally, we have managed the Pass it Forward programme a joint partnership with West Bromwich Albion and The Delhi State Government to introduce football to 50,000 predominantly under-privileged government school children.

Youth Football International is committed to achieving social justice through sport.