UEFA signs global deal with travel company Booking.com

UEFA and travel search engine Booking.com are delighted to announce a new four-year global partnership for all UEFA national team football competitions from 2018 to 2022. Booking.com also becomes the Official Accommodation and Attractions Booking Partner for all events, including UEFA EURO 2020.

Reaching football fans in 55 countries, the global partnership covers 10 competitions and more than 500 matches over four years, including UEFA EURO 2020, the European Qualifiers for UEFA EURO 2020 and 2022 FIFA World Cup, UEFA European Under-21 Championship 2019 and 2021, UEFA European Women's Championships 2021 and the new UEFA Nations League Finals, debuting in 2019.

“We are excited to announce this groundbreaking partnership with Booking.com for Uefa’s national team competitions,” said Guy-Laurent Epstein, marketing director at Uefa Events SA. “The way that people organise their travels has drastically changed over recent years - and in this fast-evolving environment, Booking.com has established itself as the market leader in online accommodation services, as well as one of the world’s strongest digital marketplaces.

“For millions of football fans that will follow their team during Uefa Euro 2020, having a home away from home is an integral part of the event experience. This partnership will bring this experience to a different level, by helping fans to easily plan and organise their trips around what will be an incredible sporting and cultural event in 13 host cities across Europe.”


Pepijn Rijvers, chief marketing officer for Booking.com, added: "Nothing beats the adrenaline and excitement of watching your national team play live, whether you’re cheering them on in person in the stadium, or gathering together with your friends and family at home.

“We’re thrilled to be working together with Uefa for the next four years, as the partnership celebrates two things that we and our customers absolutely love - that's football and travel. Together, we can inspire more people to take a trip to see their favourite team play and enjoy one of those once-in-a-lifetime experiences for themselves.”

Posted on Friday Oct 20