Our client, a global sports venue, are seeking to recruit a Event Marketing Manager to join their Communications Team.
The Events Marketing Manager is responsible for creating and delivering marketing campaigns according to the annual events calendar.
To develop and lead on the overall strategic marketing activity for the 40 public events and responsible for the PR direction of brand and events calendar.
To manage the PR operation on event, responsible for the media accreditation process, crisis management communications and working with the filming crew, leading on event as the National Press Officer.
Strategy and Planning
Work closely with the Head of Events and Commercial Director to develop the annual Event Marketing and PR plan
To increase awareness of and to sell tickets to events and work closely with the external stakeholders such as F1, MotoGP, WEC, BSB, BTCC, Speedmachine and other event organisers to formulate marketing plans to meet event objectives
To develop the PR strategy for events calendar.
Coordinating, Managing and Reporting
Coordinate and produce content for events via digital platforms including website, blog, EDM’s, social and online advertising
Create and monitor campaigns to represent the brand according to brand guidelines
Coordinate the production and distribution of printed marketing materials- pre event launch material and on event
Collaborate with the PR agency Coordinate the production and distribution of advertising across multimedia with a heavy focus on digital communications
Coordinate PR activity with partner organisations including third party agencies, sponsors and clients
Reporting on campaign analytics and effectiveness against objectives, including internal reports that provide meaningful information to respective stakeholders
Responsible for the event marketing budget and monitor spendOngoing tracking and reporting ROI against activity and sales trends for each event to present back to internal and external stakeholders
Manage the design of any marketing collateral, to create engaging copy across all platforms while working to a managed budget
Manage photography and videography on events
Maintain and build relationships with external and internal stakeholders such as, event organiser, agencies, suppliers and industry contacts
Manage and co-ordinate the local and regional distribution of marketing collateral for events
Assist with communications as required to support the PR and crisis communications plans for events
Identifying key target audiences, managing and segmenting data, identifying gaps - develop CRM strategies for each campaign and coordinate CRM activity including communication emailsManage and execute marketing campaigns, on time and within agreed budget
Work with and brief external agencies including creative, crm, digital, PR and media to deliver campaign activity to meet business objectives
Complete competitor benchmarking for promotional activity and report regularly
Liaise with the PR agency to deliver supporting activity for promotional campaigns as required
Provide weekly on-going events and campaign effectiveness reports, and make recommendations to drive continuous improvement, achieve revenue targets and optimise budget spend
Knowledge and Skills
2:1 degree qualified in marketing or related field
Full clean UK driving licence
At least 5 years Marketing and PR experience in an event environment with some experience of marketing large scale events
Enthusiastic, positive can-do attitude, great team player
Open to change and ability to embrace change, willingness to learn and is a problem solver, innovative strategic thinkerAbility to work and thrive in a fast paced environment
Emotionally and professionally mature
A positive and vibrant personality with a creative and analytical mind set
Highly organised with the ability to manage multiple projects and competing priorities to meet deadlines
Excellent written, verbal and interpersonal communications skills with strong writing, proofing and editorial skills – excellent attention to detail
A proven ability to report on the effectiveness of a marketing campaign
A high level of expertise in Microsoft Office suite Understanding of all the components of the marketing strategy including print and digital media and how to effectively combine these elements
Flexible approach to working hours, including weekends and some eveningsAmbitious, commercial marketer with digital marketing experience
Knowledge and experience of successful end-to end event planning within budget
Able to work successfully with internal stakeholders & external contactsMust have a proven success rate in selling tickets to events and running the PR for events
Executive Team, Marketing and Communications Team, Corporate Sales Team, Hospitality Sales Team, Contact Centre Team, Events Team, Catering Team, Drive Experiences Team, Merchandising Team, BRDC, External Agencies, Industry Media, Local and National Press Journalists and Event Organisers.
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