Vacancy - Head of Marketing Position Closed

Leyton Orient is seeking a self-motivated Head of Marketing to deliver the Club’s strategy and objectives to increase reach, interest and attendance.  
The Club as London’s second oldest professional club wants to deeply engage with the local East London Community and fan base and play the leading role in promoting the Club’s Real Football in the Capital strategy.

 

Purpose of role 

To help establish the Club’s marketing strategy and deliverables to further enhance the matchday experience

To devise and deliver marketing strategies and tactics to promote all areas of the Club and business

To make optimum use of digital marketing platforms to engage with LOFC fans and potential fans 

To increase the exposure of Leyton Orient Football Club across East London to individuals and locally based businesses

 

Main Duties

To work alongside the CEO in developing the Club’s marketing strategy and associated deliverables

Develop ticketing incentives to engage and entice residents including students and families

Establish a programme of producing first-class publications such as commercial brochure and overseeing their design, creation and production

Ensure the Club’s website reflects the Club’s commercial and ticketing offering

Liaise with the Club’s Media team in developing engaging and different digital content and assets

Establishing various digital marketing opportunities to increase fan interest and commercial income

To engage with various stakeholders of the Club to ensure a cohesive approach is adopted

To play a leading role in the management and development of the Club’s CRM system

Provide and deliver a programme of targeted and personalised e-communications to the Club’s stakeholders

To assist the board / CEO in the launch of an overseas match broadcasting package

To establish a network of fans able to promote upcoming fixtures to schools, workplaces and other public places

To play a key role in the delivery of the Club’s sponsorship and partnership packages

Playing a leading role in the creation of match packs, first time fan guide and away fan guide

Making use of Facebook advertising tools including geo targeting to engage with local residents and London tourists

Assistance in the promotion of Ozone (the Club’s video channel)

To deliver all marketing messages in a consistent, timely and engaging manner

To provide measurable reporting tools on all marketing activity

To actively promote the Club’s overseas and UK based soccer / football camps

Day to day management of 1-2 marketing interns

 

Additional Requirements

A minimum of four year’s marketing experience

A marketing based degree with a grade 2.1 or above  

Demonstrate excellent communication skills

Effective and articulate, both in writing and by the spoken word

Straight talking, honest, a strong self-starter a good team player

Drive and determination (gets things done)

Flexible and able to handle multiple tasks

Enthusiastic and persuasive

A knowledge of football / sport

For further information and to apply, please click here

Posted on Friday Jul 6