Vacancy - Head of Sponsorship Position Closed

The Head of Sponsorship will report to the Director of Digital & Commercial to deliver new global and regional partners to the club and contribute to the revenue targets of the Commercial Team.

The post holder will be expected to have in-depth knowledge and experience of concluding partnership agreements, including negotiation of commercial terms, working alongside the Digital & Commercial Director to conclude full form agreements.


Key Responsibilities

Deliver new global and regional partners to the club and contribute to the revenue targets of the Commercial team

Deliver agreed individual targets against commercial business development plan

Research various industry sectors for potential target brands in collaboration with the Digital Commercial Director and Partnership Development Managers.

Assist in indentifying appropriate target industry sectors

Create bespoke and flexible partnership presentations in keeping with the specific brief from individual companies

Present a compelling proposition of the partnership opportunities to C-suite and senior level individuals in targeted companies

Conclude partnership agreements including negotiation of commercial terms, working alongside the Digital & Commercial Director to conclude full form agreements

To liaise and develop relationships with agencies where appropriate across international markets

To manage, grow and development the internal sales team as well as own the relationship with any external agencies selling rights on our behalf

To generate revenue from a variety of sources including but not limited to sponsorship, IP, player image rights, digital media, hospitality, promotional and  matchday rights

Contribute to the development of the partner strategy and process to deliver results in accordance with the Commercial Team’s budgets and targets

Attend appropriate sport industry and sector specific events to network and develop new leads

Assist in the development of bespoke partnership materials

Liaise with all club departments to co-ordinate available assets for sale

Assist in the renewals of existing partnerships

Use market knowledge to develop brand target lists including contact details

Proactively contact brands via the telephone, email or any other viable method with our proposition

Host clients at matches where required


Person Specification

Education, Qualifications, Training

Educated to degree level or equivalent

Track record of exceptional sales/business development achievements in the sports, media or other B2B industries

At least 3 years experience of B2B sales including cold-calling

Abilities, Skills, Knowledge

Evidence and experience of building relationships with and presenting to senior clients within partner organisations

Leading or playing a major part in negotiating and closing high value B2B partnership deals with experience across the end to end sales process

Experience of working with legal teams in compiling contracts and negotiating terms with legal support

Understanding of brand dynamics and market trends

Excellent presentational skills and ability to persuade and influence audience with credible business content

Commercial acumen proven through ability to create and develop strategic plans

Strong interpersonal and communication skills both written and verbal, ability to quickly build trust and relationships

Demonstratable experience of identifying and securing high value brand partnerships. Knowledge of key commercial drivers of compatible sectors would be advantageous

Substantial and valuable networks with an enviable contact book full of leads across industries.

An ability and a natural instinct to identify bonafide leads and focus on prospects where the interest and the chance of success is genuine

Strong organisational skills and attention to detail

A natural affinity or passion for football and sport

Self-motivated, able to work quickly and precisely, multi-task, and respond to a variety of needs, sometimes under pressure

Sales and delivery focused – but not at the expense of brand integrity or company values

Planning, systematic and analytical view with respect to delivery of business opportunities


West Ham United are committed to the principle of equality and equal opportunities in employment. They will actively promote equality and equal opportunities in our business to ensure that individuals receive treatment that is fair and equitable and consistent with their relevant aptitudes, potential skills and abilities. Employees will be recruited and selected, promoted and trained on the basis of objective criteria.

To apply please follow the link:

Posted on Wednesday Jan 31