Vacancy - Sponsorship Account Manager (esports)

The Sponsorship Account Manager (Esports) will be working alongside the Sponsorship Manager on a suite of high profile sponsorship assets acquired by The Betway Group. Within their portfolio of assets, they’ll implement the sponsorship strategy, seeking to effectively utilise all rights and efficiently manage the budget.  They will create integrated campaigns that appeal to existing and prospective customers ensuring every opportunity to promote the brand is maximised.

They will also work alongside the wider esports team to ensure that Betway has an effective brand strategy that is consistent across all channels.


You will be responsible for: 


Take full responsibility for the performance of their portfolio of sponsorships


Manage the day to day operational requirements of each sponsorship ensuring all rights are delivered, activated and tracked


Ensure effective management and planning of all sponsorship rights 


Regularly monitor and review the performance of each sponsorship adapting to improve results 


Work alongside Product, Brand, PR, Advertising, Digital and Content teams to identify new and innovative ways to integrate the product and content portfolio into sponsorship strategy


Work with wider Brand, Marketing & Analytics team to identify new ways to integrate and use sponsorships as a catalyst for brand objectives


Search for new sponsorship opportunities (including influencer marketing opportunities) daily


Ensure activity is delivered within budget and continuously look for efficiencies


Co-ordinate multiple projects and events simultaneously


Assist in the negotiation and contractual processes of partnership and sponsorship deals


Make recommendations on new commercial opportunities as well as exit plans, where appropriate  


Create and work on a dynamic and ever evolving esports brand strategy


Work with the content marketing team to oversee brand consistency across channels



You will have: 


Proven experience of managing the rights of sponsorships 


Understanding of esports or the wider video game industry


Proven experience of working with multiple stakeholders internally and externally


Devising & pitching activation ideas for consumer campaigns and events 


Excellent understanding of maximising televised or streamed brand visibility 


Excellent communication, negotiation and influencing skills


Demonstrable ability to overcome obstacles and be proactive in finding creative solutions


Excellent relationship building skillsExcellent analytic skills


Ability to demonstrate strategic and commercial thinking in rights activation


Experience in delivering & devising multi-platform branding & engagement strategies for sponsorships


It would be a bonus if you also had:


Managing a major sport or esports sponsorship 


An understanding of contractual and legal processes  


Experienced in writing detailed design briefs Interest in Sports/Esports Betting Industry 


An understanding of twitch viewership metrics and how to evaluate 


Knowledge of digital marketing processesAbility to secure and develop long-term sponsorship partners


Person specification:


Excellent organisational skills 


Strong proposal and presentation skills


Excellent communication skills both written and verbal 


Confident presenting skills with the ability to present to internal and external stakeholders


Outstanding attention to detail Ability to delegate effectively 


Strategic thinker and planner


Confidence to achieve ambitious sponsorship KPIs


Ability to thrive in a fast-paced environment when undertaking large-scale, high profile projects.Proactive approach with the ability to work under pressure


This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

To apply, please click here

Posted on Monday Sep 24