Vacancy - Sponsorship Account Manager (esports)

The Sponsorship Account Manager (Esports) will be working alongside the Sponsorship Manager on a suite of high profile sponsorship assets acquired by The Betway Group. Within their portfolio of assets, they’ll implement the sponsorship strategy, seeking to effectively utilise all rights and efficiently manage the budget.  They will create integrated campaigns that appeal to existing and prospective customers ensuring every opportunity to promote the brand is maximised.

They will also work alongside the wider esports team to ensure that Betway has an effective brand strategy that is consistent across all channels.

 

You will be responsible for: 

 

Take full responsibility for the performance of their portfolio of sponsorships

 

Manage the day to day operational requirements of each sponsorship ensuring all rights are delivered, activated and tracked

 

Ensure effective management and planning of all sponsorship rights 

 

Regularly monitor and review the performance of each sponsorship adapting to improve results 

 

Work alongside Product, Brand, PR, Advertising, Digital and Content teams to identify new and innovative ways to integrate the product and content portfolio into sponsorship strategy

 

Work with wider Brand, Marketing & Analytics team to identify new ways to integrate and use sponsorships as a catalyst for brand objectives

 

Search for new sponsorship opportunities (including influencer marketing opportunities) daily

 

Ensure activity is delivered within budget and continuously look for efficiencies

 

Co-ordinate multiple projects and events simultaneously

 

Assist in the negotiation and contractual processes of partnership and sponsorship deals

 

Make recommendations on new commercial opportunities as well as exit plans, where appropriate  

 

Create and work on a dynamic and ever evolving esports brand strategy

 

Work with the content marketing team to oversee brand consistency across channels

 

 

You will have: 

 

Proven experience of managing the rights of sponsorships 

 

Understanding of esports or the wider video game industry

 

Proven experience of working with multiple stakeholders internally and externally

 

Devising & pitching activation ideas for consumer campaigns and events 

 

Excellent understanding of maximising televised or streamed brand visibility 

 

Excellent communication, negotiation and influencing skills

 

Demonstrable ability to overcome obstacles and be proactive in finding creative solutions

 

Excellent relationship building skillsExcellent analytic skills

 

Ability to demonstrate strategic and commercial thinking in rights activation

 

Experience in delivering & devising multi-platform branding & engagement strategies for sponsorships

 

It would be a bonus if you also had:

 

Managing a major sport or esports sponsorship 

 

An understanding of contractual and legal processes  

 

Experienced in writing detailed design briefs Interest in Sports/Esports Betting Industry 

 

An understanding of twitch viewership metrics and how to evaluate 

 

Knowledge of digital marketing processesAbility to secure and develop long-term sponsorship partners

 

Person specification:

 

Excellent organisational skills 

 

Strong proposal and presentation skills

 

Excellent communication skills both written and verbal 

 

Confident presenting skills with the ability to present to internal and external stakeholders

 

Outstanding attention to detail Ability to delegate effectively 

 

Strategic thinker and planner

 

Confidence to achieve ambitious sponsorship KPIs

 

Ability to thrive in a fast-paced environment when undertaking large-scale, high profile projects.Proactive approach with the ability to work under pressure

 

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

To apply, please click here

Posted on Monday Sep 24