Vacancy Chief Commercial Officer - Successfully Hired

West Bromwich Albion Football Club is a well established professional football club with a proud heritage and a leading brand. As a founder member of the Football League, the club has built on recent success and is looking forward to a further period of growth. They now seek to hire  a dynamic and forward thinking Chief Commercial Officer to drive the club's commercial functions into a new era.



The Chief Commercial Officer (CCO) is jointly responsible for the strategic direction, leadership and future development of West Bromwich Albion Football Club. Reporting in to the Chief Executive, the CCO has overarching responsibility for all commercial operations and revenue-generating activities. The exact scale and breadth of this responsibility will be dependent on the successful candidate’s direct and relevant career experience and qualifications, but will include some, or all, of the following:

Sponsorship / Advertising / Digital / Broadcast / International Development / Ticketing / Hospitality / Licensing / Retail


Key Responsibilities


Oversee all commercial and revenue-generating activities for the club, through buy-in and agreement with the Board.

Take a lead role with the Head of Sales in identifying and developing relationships with potential sponsors, pro-actively lead on contract negotiations and maintain strong and effective relationships with existing sponsors.

Maintain and demonstrate a clear focus on return on investment in all commercial deals.

Work with the Head of Digital, Marketing & Communications to harness skills and experience across the organisation to further build the clubs brand and reputation globally and to help grow the participation and fan bases.

Lead the strategy to continue to commercially develop and improve the fan and brand experience at The Hawthorns Stadium; accountable to the Board for stadium commercial revenues and the brand experience.

Work closely with Senior Management Team to ensure that each area operates to the highest standards and delivers for the business.


The efficient and successful leadership of the Commercial Department and its component parts, ensuring the day to day operation and delivery of the full range of services under the job holder’s direction to agreed performance targets and standards.

Work closely with the Senior Management Team to provide support and guidance to develop their commercial strategies and ensure their effective governance, commercial returns and quality of performance.

Provide clear, decisive, appropriate and respected direction and leadership within the club and the Commercial Directorate.

Set, agree and direct the business plans and budgets for each department and direct report managers.

Set objectives for Commercial Department staff and ensure the effective achievement of those objectives, providing leadership, guidance, motivation, feedback and support as required.

Implement regular reviews of progress and reporting on performance as an integral part of the club’s performance management process.

Provide leadership and support to ensure that individual business areas have the resources and capability to deliver their results.

Take appropriate corrective action where required, ensuring that the highest standards of quality and service are delivered.


Implement the Strategic Plan initiatives for the Commercial Department and the achievement of the relevant Strategic Plan objectives

Provide clear, decisive and respected direction and leadership within the clubIn conjunction with the CEO and Financial Director, develop a practical system of results measurement to deliver relevant and timely information necessary to assess and monitor progress against the annual operating plan objectives.

Ensure that all activities are conducted within departmental budgets and personal authorisation limits, securing maximum value for money in the most economic and cost-effective way at all times.

Advise the Chief Executive and Board of Directors of all material developments within the Commercial area and recommend action or additional resources required to meet strategic goalsAct as an ambassador for, and promote the best interests of, the club at all times.

Undertake such other duties as maybe required from time to time as are consistent with the responsibilities of the post and the needs of the club


Skills & Experience Required



Proven experience and success in a high profile, demanding and fast-paced commercial environment at an executive level.

Proven success at building excellent working relationships and operating effectively as a member of an executive leadership team or Board.

Evidence of sound commercial judgment and decision-making capability.

Successful P&L experience in complex organisationsDeep commercial knowledge and insightInnovative, creative partnership builder.

Proven success at delivering against strategic objectives and driving revenue growth.

Experienced in effective negotiation with sponsors, broadcasters and other commercial entities and in developing and maintaining strong relationships with strategic business partners and key stakeholders.

Strong leader, with experience of successfully leading and managing diverse teamsExperience as a public spokesperson; evidence of confident and articulate communication experience with a range of stakeholders.


Dynamic, engaging and collaborative leader with a passion for getting the best out of people and teams.

Clear strategic thinking and planningWillingness to take ownership and be held accountable.

Results driven; thrives on challenge; action-orientated and pragmatic in approach.

Flexible, adaptable, able to think creatively as plans evolve and events unfold.

Excellent interpersonal skills; strong cultural sensitivity and first-class customer engagement skills.

Strong influencing skills; persuasive, able to win support and engagement of others.

Committed to demonstrating the highest professional standards of operation and delivery at all times.

Excellent communicator with an ability to communicate effectively with a diverse range of people and able to present a highly professional image when representing the club.

Personally champions a team culture where values such as excellence, hard work, service to stakeholders, honesty, integrity and achievement are paramount.

Commands the respect of others; recognised as a person of high integrity, sincerity and in whom others place their trust.

Positive mind set; resilient, able to balance multiple priorities and remain focused and clearPassionate about sport.

Other information

All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence

Personal circumstances must allow the candidate to work extended hours on occasion during times of peak activity including evenings and weekends.

The role is based at the The Hawthorns Stadium.

The role description, person specification, role grade and role title may be subject to change at the discretion of the club and in accordance with business developments. Any changes will be communicated to the role holder as appropriate.


Posted on Friday Sep 23