SGI News

SGI drives in Cazoo as an Official Partner of the EFL

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Cazoo, the UK’s leading online car retailer, a multi-year agreement to become an Official Partner of the EFL.

The multi-year deal announced by SGI today, will cover all 72 EFL Clubs from next season and enable Cazoo to increase their brand awareness and exposure throughout the UK with significant match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL finals.  

Cazoo is pioneering the shift to online car buying and, since its launch just over one year ago, has already delivered almost 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying high quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with the EFL who are at the heart of communities across the country.

“Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”

The management team at SGI have over 16 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of this deal, which was executed extremely efficiently by both parties.

“SGI have a longstanding relationship with Cazoo to manage all their sports marketing in football.”

Additional information can be found at and

SGI News

SGI duo signs with AB1GK

Sporting Group International are pleased to announce that Priyant Singh and Debnath Mondal are now part of AB1GK family.

AB1GK is owned by famous goalkeeper Asmir Begovic who has plied his trade for top clubs around the world and currently plays for AFC Bournemouth. The goalkeeping gloves are designed by a team with over 20 years’ experience in the development and manufacturing of goalkeeping products. Products that are Powered by Goalkeepers for Goalkeepers.

The 29-year-old shot stopper Priyant Singh, who joined newly promoted I-League side Mohammedan Sporting has been the mainstay of the team in the ongoing league. While Debnath Mondal is a rising prospect who has previously played for ATK reserves and currently represents I-League heavyweights Churchill Brothers. Both the keepers will be supported by AB1GK throughout the season with products that will help them perform to their best.

“It is a massive moment for me. Asmir Begovic is a big name in world football and products from his brand makes you give 110% on the pitch. The gloves are very comfortable, and it has made me confident to grip the ball better”, said a delighted Priyant Singh.

Debnath Mondal said, “I am delighted to join one of the well-known brands in football. I have followed Asmir’s career and thanks to AB1GK for providing top quality gloves and helping us bring out the best in our game”.

For more information on AB1GK’s product range visit