SGI News partner with Real Betis in multi-year digital partnership

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client, an agreement to become a Regional Partner in the UK and North America of Real Betis in a multi-year agreement.

As part of its ongoing expansion, the online betting platform,, has signed another high-profile sponsorship deal brokered by Sporting Group International, now being aligned with the Spanish side based in Seville.

The deal, which has been confirmed by both organisations, will see assigned as the club’s Regional Partner in the UK and North America for three consecutive seasons.

The sponsorship will also enable to leverage LED advertising at the iconic Benito Villamarín Stadium in Seville. This will see branding featured pitch-side during home games against Real Madrid, FC Barcelona and Atletico de Madrid.

This will only enhance the betting site’s presence in Europe; a key geographical focus for the global brand.

Leon Hughes, CEO of, is thrilled to announce the formation of this partnership and looks forward to working closely with the club.

“We are excited to be Real Betis’ new Regional Partner. They’re an ambitious club at an exciting juncture and we look forward to being a part of what will be an exciting campaign for the club.”

“This is our first sponsorship deal with a Spanish club which will further enhance our name within the Spanish betting community. We believe this strategic deal will drive brand awareness, interest and revenue for our brand. “

Ramón Alarcón, Business Managing Director for Real Betis, commented: “Attracting international sponsors to be partners with Real Betis to activate sponsorships in a certain territory is called Regional Sponsors. These are agreements have a great value. Not only because of their economic part, but because they show that Betis is a global brand and understood this to perfection. They understand that partnering with Real Betis is going to be a huge help for them in their development in great football markets such as UK and North America.”

Sporting Group International and further enhance their partnership after working on yet another deal together.

Charlie Bannister, Head of Sponsorship at SGI, added ‘It is fantastic to see enter a new market which I am sure will be a huge success for them. We look forward to seeing their branding on display for major matches at the Benito Villamarín.’

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SGI News

DafaNews partner with Indian Super League side Hyderabad FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client Dafanews, an agreement to become their Principal Partner of the Hyderabad FC for the 2021-22 season of the Indian Super League.

The association will see Hyderabad FC sport the DafaNews logo on all of their match jerseys throughout the ISL season. The partnership was secured with the collective effort from the SGI’s UK and the Indian Sponsorship teams.

DafaNews is a one-stop online sports news portal, which has partnered with top football clubs across the globe, they entered India’s premier football league in the 2019-20 season. The news portal publishes daily news, opinions, resources, interviews, and analysis and meets the demands of all sports fans, reporting consistently about the world of sport.

Varun Tripuraneni, Co-Owner of Hyderabad FC commented “We are delighted to have onboard one of the leading online sports news hubs in the country. With DafaNews being a renowned player in their space, this partnership will give us an opportunity to build some meaningful campaigns in the season ahead and make it a win-win partnership for both brands. This partnership is just the start of a much larger association in the years to come. We are thankful to Sporting Group International for their assistance in getting this deal closed and we hope to continue working with them in the long term.”

A DafaNews spokesperson said “We’re delighted to partner with Hyderabad FC and grow our portfolio of partners. The league’s following increases year on year and we expect it to continue to do so.”

This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, Europe, India and the USA.

Adrian Wright, Chief Executive Officer of Sporting Group International, added “India is a major market in the Global growth of SGI, this deal illustrates how far we have come in this territory, from delivering grassroots academies and leagues to professional player management and now major sponsorships, we are now fully immersed in Indian sports ecosystem. DafaNews and Hyderabad FC is our first major sponsorship deal in India with great collaborative work from both offices in Birmingham and New Delhi. A special mention to Charlie Bannister (Head of Sponsorship) and Pranay Kapuria (Head of Sponsorship & Talent Management) for all their hard work and joined-up thinking – this is just the start, and we are here to grow.”

Additional information can be found at,, and