SGI News

Sporting Group International announces promotions for two employees

Sporting Group International (SGI) are delighted to announce that two of our employees have been promoted within the group.

Pranay Kapuria and Charlie Bannister have been promoted to Head of Sponsorship India & Talent Management and Head of Sponsorship UK respectively.

Pranay joined the business in 2016 as Research and Social Media Executive before returning to India to be the General Manager of SGI’s India office out in Delhi.

He will now lead the sponsorship team in addition to talent management out in India connecting brands with rights holders across a multitude of sports complimenting the recent completed deals with brands such as Apollo Tyres and My Protein.

Charlie joined Sporting Group International in 2018 initially as a Recruitment Consultant for our sister business before transitioning into the sponsorship team of SGI.

He will now lead the sponsorship activities of SGI in the UK aiming to add to the portfolio of successful deals he has completed that include brands such as Dafabet and Luke 1977.

Adrian Wright, Chief Executive Officer of Sporting Group International commented “I am delighted for both Pranay and Charlie, the ethos created at SGI is to promote from within,  where possible. Both individuals have shown an exceptional aptitude to diversify their skill sets and deliver great results for the Group – I wish them all the very best for the future.”

SGI News

Gloucestershire County Cricket Club partners with Seat Unique on a multi-year deal

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Seat Unique, a multi-year agreement to become an Official Partner of Gloucestershire County Cricket Club for the next four seasons.

This new agreement will enable Gloucestershire CCC members, fans and supporters to easily purchase Gloucestershire CCC hospitality packages and premium tickets for fixtures and events held at the Bristol County Ground.

Seat Unique is the premium ticketing marketplace helping fans get VIP access to the best live events. They work with venues, clubs and artists directly to ensure all premium tickets and hospitality packages available on their platform are 100% official.

Joe Kaniecki, Business Development Manager at Gloucester CCC said “The new partnership with Seat Unique, who were introduced to the club by Charlie Bannister of Sporting Group International, has been created to put the supporter experience at the heart of our hospitality offering. We wanted to provide an easy booking platform for our Members and supporters to purchase hospitality packages online for the coming season, and we’re delighted to be able to use the excellent platform hosted by Seat Unique.”

Matt Judge, Head of Commercial at Seat Unique added “We are really excited to be working with Gloucestershire Cricket. At Seat Unique, we see the power of digital transformation and by moving the hospitality and premium tickets onto an online platform, we are opening up access for the fans to book online in just a few clicks of the button at any time of day.”

Charlie Bannister, Head of Sponsorship at SGI, commented “I am excited to see this partnership develop over the next four years as Seat Unique continue to grow their impressive portfolio of cricket clubs up and down the country providing state of the art technology for the hospitality booking experience.” Additional information can be found at

SGI News

SGI drives in Cazoo as an Official Partner of the EFL

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Cazoo, the UK’s leading online car retailer, a multi-year agreement to become an Official Partner of the EFL.

The multi-year deal announced by SGI today, will cover all 72 EFL Clubs from next season and enable Cazoo to increase their brand awareness and exposure throughout the UK with significant match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL finals.  

Cazoo is pioneering the shift to online car buying and, since its launch just over one year ago, has already delivered almost 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying high quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with the EFL who are at the heart of communities across the country.

“Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”

The management team at SGI have over 16 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of this deal, which was executed extremely efficiently by both parties.

“SGI have a longstanding relationship with Cazoo to manage all their sports marketing in football.”

Additional information can be found at and

SGI News

SGI duo signs with AB1GK

Sporting Group International are pleased to announce that Priyant Singh and Debnath Mondal are now part of AB1GK family.

AB1GK is owned by famous goalkeeper Asmir Begovic who has plied his trade for top clubs around the world and currently plays for AFC Bournemouth. The goalkeeping gloves are designed by a team with over 20 years’ experience in the development and manufacturing of goalkeeping products. Products that are Powered by Goalkeepers for Goalkeepers.

The 29-year-old shot stopper Priyant Singh, who joined newly promoted I-League side Mohammedan Sporting has been the mainstay of the team in the ongoing league. While Debnath Mondal is a rising prospect who has previously played for ATK reserves and currently represents I-League heavyweights Churchill Brothers. Both the keepers will be supported by AB1GK throughout the season with products that will help them perform to their best.

“It is a massive moment for me. Asmir Begovic is a big name in world football and products from his brand makes you give 110% on the pitch. The gloves are very comfortable, and it has made me confident to grip the ball better”, said a delighted Priyant Singh.

Debnath Mondal said, “I am delighted to join one of the well-known brands in football. I have followed Asmir’s career and thanks to AB1GK for providing top quality gloves and helping us bring out the best in our game”.

For more information on AB1GK’s product range visit

SGI News

Mumbai City confirm signing of SGI athlete Farukh Choudhary

Mumbai City FC have today confirmed the signing of forward Farukh Choudhary. The Indian international joins the Islanders on a three-year contract facilitated by Sporting Group International.

The 23-year-old, a native of Ambernath in the Mumbai Metropolitan Region, can play on either side in attack as well as down the middle. Choudhary started his youth career with the Diamonds Football Club, and moved on to Air India’s U-15 side and Central Bank of India in the Mumbai District Football Association. After a stint with the Pune FC U-19s, Farukh made the switch to senior football with Lonestar Kashmir in 2015-16. 

In 2016, he made the move to Kerala Blasters and subsequently featured for Mumbai FC on loan in the I League before joining Jamshedpur FC in the 2017 ISL Draft. Choudhary plied his trade with Jamshedpur for three seasons, making 44 appearances, scoring 3 goals and making 4 assists.

Farukh Choudhary said:

“The feeling of representing your own hometown is unmatched, and I want to thank Mumbai City for giving me the opportunity to do the same at the highest level of football in the country. The vision in place at Mumbai City was a key factor and I am confident this is the right step for me and my development at this stage of my career. I’m excited to start this new chapter of my life. We’re going to miss playing in front of our fans this season, but we’ll bring the spirit of Mumbai to the pitch here and we’ll be playing for them.”

Head Coach, Sergio Lobera said:

“With his dynamism and versatility, Farukh adds a new dimension to our attack and we were keen on bringing him to the club. He’s young, he’s hungry and has the ability to influence the game on his own. All of us at Mumbai City are confident that Farukh has a big future ahead of him and we hope he can help us as much as we want to help him grow.”

featured-news SGI News

Dafabet secures branding rights for the T20 Finals Day

Sporting Group International are delighted to announce that we were instrumental in assisting our client Dafabet with extensive branding rights for the Vitality Blast T20 Finals Day, hosted at Edgbaston Stadium.

The iconic Dafabet logo featured prominently with over 75 metres of static advertising on the South Stand at Edgbaston, as well as featuring on the highly popular 501* box (one of the highest in-bowl media assets in sport).

Charlie Bannister, SGI’s sponsorship consultant adds, “Once again we were delighted to provide one of our clients with fantastic branding opportunities at one of the most prestigious sporting arenas in the world. With the sport of cricket becoming increasingly popular across the globe, this was a great opportunity for Dafabet to showcase their brand in front of a global audience.” With cricket becoming Dafabets’ fastest growing international sport, the opportunity was well aligned with their brand objectives and aspirations.

Nottinghamshire Outlaws were the eventual winners of the trophy. After a wash out on Saturday and three reduced games on Sunday, Ben Duckett scored a magnificent 53* to steer his side to a second T20 trophy with 16 balls to spare.

Sporting Group International and Dafabet urge those choosing to participate in gambling to do so responsibly.

Sporting Jobs

Vacancy – Store and Merchandising Manager

Our client has an exciting opportunity to join their retail team and is looking to recruit a highly motivated and enthusiastic individual to manage their Fan Hub and Stadium Stores.

The successful candidate will be available to work any five days out of seven, this will include all home match days.

Reporting into the Head of Retail, you will be responsible for managing all aspects of the day to day running of the retail stores to the highest standard, maintaining a focus on sales, customer service footfall, events and merchandise whilst carrying out all aspects of the Stores and Merchandise Manager role.

Key duties and responsibilities include but are not limited to:

  • Using a commercially focused approach to continually maximize sales and profitability opportunities within Fan Hub and Stadium stores.
  • Creation and delivery of Fan Hub and Store marketing, liaising with relevant stakeholders on these to ensure seamless delivery.
  • Ensuring sales are maximised by actively seeking and organising a calendar of Fan Hub/Store Events throughout the year i.e. Player Signings, Penalty Shoot-Out competitions, Hub Talks, School Visits etc.
  • Delivering the retail stores P&L, controlling costs within agreed budgets.
  • Conduct buying visits to suppliers (excluding technical partner) alongside the Head of Retail proposing lines for purchase to ensure that retail product is kept fresh and stock levels remain at appropriate levels.
  • The role would ideally suit a candidate who is able to demonstrate previous experience in managing dual retail sites and retail events.

Other attributes include:

  • Effective time management and communication skills
  • Inspirational and confident approach
  • Strong commercial and retail knowledge
  • The ability to manage, develop and motivate a team
  • Positively represents the company Brand and operates with a high level of integrity
Sporting Jobs

Vacancy – Payroll Administrator

Our client has an exciting opportunity for a new team member to support the Payroll Manager in undertaking the payroll administration of the club and other associated business and client payroll, ensuring 100% accuracy of all records throughout the system.

They are looking for someone with strong attention to detail who can create and maintain employees’ records, calculation of wages and salaries and applicable deductions based on employee attendance & timesheet records.

Although advertised as a full-time role, there is the opportunity to discuss the flexibility of part time hours.

Role Responsibilities:

  • To undertake payroll administration ensuring the correct application, accuracy and timescales are met for the payrolls.
  • Calculation and payment of National Insurance, Income Tax, Pension, Attachment of Earnings Orders, SSP, SMP, Student Loans and Year End Returns in line with legislation.
  • Payroll administration including New starter/leaver administration, overtime payments, travel and subsistence and other emoluments, variations to pay, absences, bonus calculations, allowances and any other payments relating contractual payments.
  • Maintenance of the Company’s time and attendance and payroll systems.
  • Completion and maintenance of all relevant documents for payroll, accounting, and audit purposes.
  • To ensure all Payroll deductions are paid over accurately and on time
  • Preparation of HMRC payments & pension documentation, SSP1, etc.
  • Maintenance of Fleet records
  • Processing of Expense payments
  • Detecting & communicating anomalies
  • Assist in system configuration
  • To act as a point of contact for employees, dealing with a wide variety of queries, referring more complex queries to Payroll Manager
  • To produce monthly reports as requested on staff data
  • To ensure that all data is managed in accordance with statutory legislation and other guidance.
  • Year-End Returns Knowledge of Time & Attendance Systems

The following criteria are essential for the Role:

  • Previous experience within a busy Payroll Department
  • Experience in processing high volume varied payrolls & ability to work to tight deadlines
  • Strong knowledge and use of Microsoft packages
  • Excellent communication skills & professional effect with employees at all levels
  • Ability to work to tight deadlinesAttention to detail
  • Proactive can-do attitude
  • Team player
  • Knowledge of Sage Payroll
  • Willingness to learn
  • Have the ability to exercise discretion when dealing with confidential matters
  • Excellent telephone manner & interpersonal skills
  • High level of accuracy
  • Strong organisational skills & multi-tasking abilities
  • Knowledge of Time & Attendance Systems

The following criteria are desirable for the role:

  • Professional payroll qualification
  • AAT or relevant work experience
  • Knowledge of Time & Attendance Systems

Sporting Jobs

Vacancy – Junior Graphic Designer (no longer available)

Our client are looking to recruit an energetic and motivated Junior Graphic Designer to support and assist with fulfilling the various graphic design requirements throughout the Club, in particular the design and creation of the Club’s award-winning  matchday programme for every home game throughout the season.

Reporting to the Senior Graphic Designer, the successful applicant will work closely with the Publications Manager in assisting on each matchday programme, by designing all editorial and advertorial, as well as sourcing appropriate photography. The role will involve in assisting with implementing and adhering to the Club’s central brands and sub brands, to ensure they are consistently delivered.

Qualifications and Experience


  • A-Level or above in Graphic Design
  • Good working knowledge of Adobe InDesign, Photoshop, and Illustrator
  • Proficiency using Apple products
  • Proven experience in editorial design
  • Good understanding and experience of preparing files to print specification
  • Outstanding attention to detail

Other ideal attributes include:

  • Excellent communication and people skills, whilst also be able to work independently when required
  • Highly organised
  • Creative and innovative, looking at both football and non-football related design
Sporting Jobs

Vacancy – Graphic Designer ( no longer available )

Our client currently operating at the highest level in their field, based in the West Midlands are looking to hire a competent Graphic Designer. The position will assist with the delivery of high-quality creative across all Departments, working with both print and digital. Interpreting creative briefs, taking projects from initial briefing through to completion and ensuring all artwork created is consistent and complies with brand guidelines.Key Responsibilities • Manage multiple projects from initial stages to completion, for both print and digital• Lead on ideation and help to brainstorm ideas with the team• Campaign artwork roll out• Update and amend existing artwork• Supply print-ready artwork in the correct format to agreed timings and deadlines• To ensure all artwork is consistent and relevant for the target audience and complies with Club brand guidelines, highlighting discrepancies and correcting where necessary• Good understanding of print production and the ability to advise on best specification for printed collateral• To be aware of our Brand Values and consistently ensure that your actions and the work produced are in line and to champion those values at all times.• To be aware of our Company Policies/Procedures and ensure that your actions and behaviour are consistent with and champion the requirements of those Policies/Procedures at all        times• To work with the other Designers in creating and implementing best practices in artwork supply, effective file location, back-up and archive• Ensuring that all designs are kept confidential if necessary  Key Skills & Experience
• Educated to Design related degree level or equivalent
• Proven experience working as a Graphic Designer
• Excellent practical knowledge of Adobe Design related software: InDesign, Photoshop, Illustrator
• Good knowledge of the print process
• Highly motivated with strong organisational and problem-solving skills
• Excellent communication skills, able to articulate ideas and confidently explain creative concepts to a non-creative audience
• Can demonstrate confidence and resilience to overcome obstacles to deliver what is required
• The ability to work under pressure in a fast-paced environment
• Experience of Motion Graphics preferred
• Passionate about Design
• An interest in football or sport preferred