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SGI News

betting.bet partner with Real Betis in multi-year digital partnership

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client betting.bet, an agreement to become a Regional Partner in the UK and North America of Real Betis in a multi-year agreement.

As part of its ongoing expansion, the online betting platform, betting.bet, has signed another high-profile sponsorship deal brokered by Sporting Group International, now being aligned with the Spanish side based in Seville.

The deal, which has been confirmed by both organisations, will see betting.bet assigned as the club’s Regional Partner in the UK and North America for three consecutive seasons.

The sponsorship will also enable betting.bet to leverage LED advertising at the iconic Benito Villamarín Stadium in Seville. This will see betting.bet branding featured pitch-side during home games against Real Madrid, FC Barcelona and Atletico de Madrid.

This will only enhance the betting site’s presence in Europe; a key geographical focus for the global brand.

Leon Hughes, CEO of betting.bet, is thrilled to announce the formation of this partnership and looks forward to working closely with the club.

“We are excited to be Real Betis’ new Regional Partner. They’re an ambitious club at an exciting juncture and we look forward to being a part of what will be an exciting campaign for the club.”

“This is our first sponsorship deal with a Spanish club which will further enhance our name within the Spanish betting community. We believe this strategic deal will drive brand awareness, interest and revenue for our brand. “

Ramón Alarcón, Business Managing Director for Real Betis, commented: “Attracting international sponsors to be partners with Real Betis to activate sponsorships in a certain territory is called Regional Sponsors. These are agreements have a great value. Not only because of their economic part, but because they show that Betis is a global brand and betting.bet understood this to perfection. They understand that partnering with Real Betis is going to be a huge help for them in their development in great football markets such as UK and North America.”

Sporting Group International and betting.bet further enhance their partnership after working on yet another deal together.

Charlie Bannister, Head of Sponsorship at SGI, added ‘It is fantastic to see betting.bet enter a new market which I am sure will be a huge success for them. We look forward to seeing their branding on display for major matches at the Benito Villamarín.’

More information can be found at www.sportinggi.com www.betting.bet and www.realbetisbalompie.es

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SGI News

DafaNews partner with Indian Super League side Hyderabad FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client Dafanews, an agreement to become their Principal Partner of the Hyderabad FC for the 2021-22 season of the Indian Super League.

The association will see Hyderabad FC sport the DafaNews logo on all of their match jerseys throughout the ISL season. The partnership was secured with the collective effort from the SGI’s UK and the Indian Sponsorship teams.

DafaNews is a one-stop online sports news portal, which has partnered with top football clubs across the globe, they entered India’s premier football league in the 2019-20 season. The news portal publishes daily news, opinions, resources, interviews, and analysis and meets the demands of all sports fans, reporting consistently about the world of sport.

Varun Tripuraneni, Co-Owner of Hyderabad FC commented “We are delighted to have onboard one of the leading online sports news hubs in the country. With DafaNews being a renowned player in their space, this partnership will give us an opportunity to build some meaningful campaigns in the season ahead and make it a win-win partnership for both brands. This partnership is just the start of a much larger association in the years to come. We are thankful to Sporting Group International for their assistance in getting this deal closed and we hope to continue working with them in the long term.”


A DafaNews spokesperson said “We’re delighted to partner with Hyderabad FC and grow our portfolio of partners. The league’s following increases year on year and we expect it to continue to do so.”

This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, Europe, India and the USA.

Adrian Wright, Chief Executive Officer of Sporting Group International, added “India is a major market in the Global growth of SGI, this deal illustrates how far we have come in this territory, from delivering grassroots academies and leagues to professional player management and now major sponsorships, we are now fully immersed in Indian sports ecosystem. DafaNews and Hyderabad FC is our first major sponsorship deal in India with great collaborative work from both offices in Birmingham and New Delhi. A special mention to Charlie Bannister (Head of Sponsorship) and Pranay Kapuria (Head of Sponsorship & Talent Management) for all their hard work and joined-up thinking – this is just the start, and we are here to grow.”

Additional information can be found at www.sportinggi.com, https://in.dafanews.com, and https://hyderabadfc.co.in/

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SGI signs emerging Indian player Emil Benny

Sporting Group International India (SGII) are delighted to announce that they have signed Emil Benny, one of the rising stars in the Indian football circuit.

The 21-year-old was a revelation in the I-League last season and was adjudged the Best Emerging Player of the I-league. He was also awarded the Player of the Match in the deciding encounter against TRAU in the virtual final in March.

Emil’s dribbling skills made him stand out as he started playing for SKMJ Higher Secondary School, Kalpetta. He started playing football in his village, Kalpetta and he also learned a great deal at the MSP Academy, Malappuram. From the academy, he was recruited by Gokulam’s technical director Bino George, under whom he also played for Kerala in the Santosh Trophy qualifying tournament in 2019.

Emil who idolises Brazilian legend Ronaldinho will be under the radar of a number of Indian Super League clubs said on joining SGI, “SGI manages a number of players from Kerala like Anas Edathodika and Suhair and have heard all positives things about them, I feel confident that they will help me to achieve my targets.”

SGII’s head of talent management Pranay Kapuria was delighted that Emil agreed to join our well-established roster of players now signed to the UK and India based agency, said “We continue to invest in upcoming Indian football players and in Emil we feel we have someone who we can help in achieving his ambitions. It’s our role to look after our players’ on and off the field by offering them 360-degree support and guidance throughout their career.”  

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SGI News

Sporting Group International and betting.bet support safer gambling initiatives

Global sports agency Sporting Group International (SGI) are delighted to announce they have been working alongside their client betting.bet in a campaign to promote safer gambling across a multitude of sports including football, cricket and rugby.

The campaign saw clubs post a website story about how to be safe online whilst gambling including setting budget limits, taking a break and not gambling whilst emotionally distressed.

The article also highlights a number of organisations that can support customers with the prevention and cure of gambling addictions.

As part of the initiative, betting.bet donated a generous amount of money to a number of gambling charities across the UK who do a fantastic job in supporting people through their gambling problems and addictions.

Steve Gummer, Director of betting.bet commented ‘We are so pleased to see so many football clubs, cricket clubs and horse racing organisations throwing their support behind this initiative. Gambling addiction rates in the UK have risen during the pandemic, meaning companies like us have a responsibility to educate on safe gaming tactics, tools and ensure the betting community is aware of the support out there.’

Charlie Bannister, Head of Sponsorship at SGI, added ‘We were delighted to be a part of this initiative. Gambling is such a sensitive topic in sport and hopefully, with this campaign from betting.bet, there is more of an awareness about how to stay safe and within your limits when placing a bet on a sport you enjoy.’

Sporting Group International and betting.bet urge those who wish to participate in gambling, do so responsibly.

More information can be found at www.sportinggi.com and www.betting.bet

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SGI News

Guido Vianello becomes a MuchBetter ambassador

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client MuchBetter a partnership agreement with undefeated Italian heavyweight boxer, Guido Vianello.

As part of this agreement, Guido will become a brand ambassador for MuchBetter with the brand having access to his training camps and fight nights for exclusive content creation. The MuchBetter logo will be visible on all of Guido’s training wear and fight night attire, giving them great exposure to audiences across the globe.   

Israel Rosenthal, CEO of MuchBetter, commented on the partnership “We’re really pleased to partner with Guido. Our shared commitments to excellence and performance will bring some exciting new developments to make life simple and better for our customers and Guido’s fans.”

Guido himself added “As a professional boxer I’m always traveling around the world. MuchBetter is the easiest app I could have ever found to help me manage my wallet and make payments. I’m very proud to be an Ambassador for this revolutionary solution!”

This latest announcement adds to the portfolio of athlete endorsement deals recently completed by SGI across a number of sports including Boxing, Football and Cricket.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “Another fantastic endorsement deal completed by the team here at SGI. Guido is coming off the back of a great knockout win and we are looking forward to him progressing his career over the coming years with MuchBetter in his corner.”

Further information can be found at www.sportinggi.com, guidovianello.com and muchbetter.com

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SGI News

Freebets.us partners with West Virginia Power on a mutli-year deal

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client freebets.us, the rights to be Preferred Betting Partner of the West Virginia Power baseball team in a multi-year agreement.

As part of this agreement, freebets.us will receive brand exposure at Appalachian Power Park, with large banner adverts proudly positioned across the iconic stadium. Freebets.us will also be featured on the West Virginia Power website, listed as a key partner of the club. 

Steve Gummer, director of freebets.us, expressed his delight at the partnership by commenting “We are thrilled to be joining forces with a club with such a rich history and look forward to seeing what the next few years will bring the team. We believe this partnership will be key in promoting our safe gambling products and services and educating WV fans on the safe online betting options out there.

We have been forming key partnerships in the worlds of football and soccer over the last 12 months. But with the rise in interest in baseball betting, now is the perfect time to create relationships with the baseball community – starting with this exciting deal with West Virginia Power.”

West Virginia Power President, Chuck Domino, was just as excited by the prospect of the partnership by adding “We are excited that freebets.us has chosen the West Virginia Power as its’ entry partner into the baseball gaming industry. We hope that this leads to long-lasting partnership that our fans will embrace and that freebets.us will become their preferred gaming source.”

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “It is with great pride that we are able to announce our first partnership in baseball with our client, Freebets.us. Over the term of the agreement, it will be great to see freebets.us connect with the WV Power fans around safe online betting options.”

Sporting Group International and freebets.us urge those choosing to participate in gambling to do so responsibly.

Further information can be found at www.sportinggi.com, freebets.us and https://www.milb.com/west-virginia-power

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Stevenage FC announces official partnership with betting.bet

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client betting.bet, the rights to be the Official Betting Partner of Stevenage Football Club for the forthcoming season.

As part of the sponsorship deal, betting.bet will be The Boros’ Official Betting Partner, enjoying a strong presence at the Lamex Stadium, on the club’s website and through several other promotional channels. The betting sites comparison platform will also be granted permission to use the club’s logos and marketing collateral, celebrating this partnership via its own marketing activities.

Leon Hughes, CEO of betting.bet, says “It’s great to be working with Stevenage FC in such an exciting period for the club. We look forward to sharing updates on this partnership over the coming months as well as treating the Stevenage FC fans to a whole host of competitive betting offers.”

Alex Turnbridge, Chief Executive at Stevenage FC, comments “We are pleased to be working in partnership with betting.bet and welcoming them on board as one of our of many new commercial partners ahead of the new season.’

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “We are delighted to have brokered this partnership between betting.bet and Stevenage for the upcoming season. We are excited to see the partnership develop over the coming months and hope both parties have a successful season.”

Sporting Group International and betting.bet urge those choosing to participate in gambling to do so responsibly.

Further information can be found at www.sportinggi.com, betting.bet and www.stevenagefc.com

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featured-news SGI News

Betting.bet partner with Walsall FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client betting.bet, the rights to be the Official Betting Partner of Walsall Football Club for the forthcoming season.

As part of the sponsorship deal, betting.bet will be the Saddlers’ Official Betting Partner, enjoying a strong presence at the Banks’ Stadium, on the club’s website and through several other promotional channels. The betting sites comparison platform will also be granted permission to use the club’s logos and marketing collateral, celebrating this partnership via its own marketing activities.

Leon Hughes, CEO of betting.bet, says “We are incredibly excited to announce betting.bet as the Official Betting Partners of Walsall FC.

This deal not only allows us to support the club over the course of the coming season but build on our existing high-profile sponsorship portfolio. We look forward to working closely with the team at Walsall FC to create engaging content for the club and its loyal fans.”

Alex Smith, Head of Commercial at Walsall FC added: ‘Walsall FC is delighted to welcome betting.bet as a commercial partner as we welcome supporters back to the Banks’ Stadium for the 2021-22 season.  The club takes its responsibility toward betting seriously and is pleased to be able to help them make good decisions with where they bet using the betting.bet platform’

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “We are delighted to broker this partnership between betting.bet and Walsall FC for the upcoming season. The branding on show will have added impact with the recent announcement of fans being allowed back in stadiums, which is welcome news for us all. We are excited to see this partnership come to life over the season.”

Sporting Group International and betting.bet urge those choosing to participate in gambling to do so responsibly.

Further information can be found at www.sportinggi.com, betting.bet and www.saddlers.co.uk 

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featured-news Industry News SGI News

Freebets partner with Las Vegas Lights FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client Freebets.us, an agreement to become an Official Partner of the Las Vegas Lights FC for the remainder of the 2021 campaign.

This new agreement will see the Freebets.us branding around Cashman Field for the rest of the current season and they will also receive television broadcast exposure for all Lights home fixtures.
Between them, Freebets.us and Las Vegas Lights will create and run a captive social media campaign to engage fans aged 21 and over to enjoy gambling responsibly.

Freebets.us is an online free bet and casino bonus online sportsbook operating in Nevada, West Virginia, Tennessee, Michigan, Indiana, Colorado and New Jersey.

Brett Lashbrook, Owner and CEO of Las Vegas Lights, said “Las Vegas proudly serves as the mecca of gambling. We are so proud of our city and culture — and Lights FC is ecstatic to expand this relationship to our friends at FreeBets.us.”

Leon Hughes, Director of Freebets.us, commented on the partnership “We are thrilled to announce the formation of this partnership between freebets.us and Las Vegas Lights FC. Having been live in the US for over a year now, we are eager to promote our catalogue of betting services to the ever- growing community of US bettors. With Las Vegas Lights FC’s loyal and burgeoning fanbase, we are confident we can achieve this via this deal.


Providing users with information on safe, responsible gambling operators and deals is the priority. We look forward to continuing to execute our online sports betting and player engagement strategy over the coming months”

This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, Europe, India and the USA.

Charlie Bannister, Head of Sponsorship at SGI, added “We are delighted to announce that we have brokered this deal between Freebets and Las Vegas Lights. We all know Las Vegas is the home of gambling and this deal will give our client, Freebets, great exposure in the state of Nevada. I am
looking forward to seeing the Freebets logo on show at Cashman Field.’”

Additional information can be found at www.sportinggi.com, www.freebets.us and
www.lasvegaslightsfc.com

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Luke Sport Partner With UK Heavyweight Joe Joyce In Mutli Fight Deal

Midlands-based Sporting Group International (SGI) are delighted to announce they have secured Luke Sport, one of the UK’s leading sports apparel and fashion brands, on a multi-fight agreement to become the official apparel partner of undefeated UK heavyweight Joe Joyce.


The multi-fight deal announced by SGI today will ensure Luke Sport provides its technical apparel products to Joe and his team for training camps and fight nights, as well as a range of fashion items.


The iconic Luke Sport branding will be visible on Joe’s fight night attire as well as his training range, which will increase the brand’s awareness and exposure.


Simon Poole, Managing Director of Luke Sport said, “We are delighted to welcome Joe to our growing stable of British stars. The team at Luke are massive boxing fans and it’s a privilege to be able to work with such a superb fighter. Joe will be at the forefront of the launch of our new performance teamwear range, the collection is our first fully recycled collection. We are excited to join Joe and his team on their journey to the ultimate prize in boxing.”


Joe Joyce is currently undefeated in 12 fights, with 11 wins coming by way of knockout. He is the current British, Commonwealth, WBC Silver, WBO International and European Heavyweight Champion. His next fight is against Carlos Takam on the 24th July at Wembley Arena.


Joe added “I am excited to be working alongside such an iconic British menswear brand as LUKE . I was impressed with the socially responsible angle of their fully recycled sports collection, as well as the athletic quality of their apparel.  I am delighted to be in partnership with them. The opportunity to create a fully recycled sports collection is the added extra that I was looking for in an apparel partner.  I look forward to having LUKE in my corner as my fights get bigger and bigger”


This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, India and the USA.

Charlie Bannister, Head of Sponsorship at SGI, commented ‘We are delighted to have brokered this partnership between one of the UK’s leading apparel brands with one of the world’s best heavyweight boxers. The Luke performance range is extremely well designed and manufactured, producing only the highest quality apparel. I’m looking forward to seeing Joe’s bespoke range come to life on his journey to becoming world heavyweight champion!”

ABOUT LUKE

In its 20th year of trading Luke is a privately owned, British men’s clothing company. Luke Roper, the Creative Director and Co-founder continue to be at the forefront of the brand. The evolving nature of fashion now means the brand’s sports performance ranges are coupled with quality men’s fashion clothing for today’s athletes and fans/supporters alike. During the last 20 years, the company has developed a strong online presence and built a solid network of 15 unique standalone LUKE sites. The brand offers an exclusive look for an inclusive country: The United Kingdom of LUKE.