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Dafabet secures branding rights for the T20 Finals Day

Sporting Group International are delighted to announce that we were instrumental in assisting our client Dafabet with extensive branding rights for the Vitality Blast T20 Finals Day, hosted at Edgbaston Stadium.

The iconic Dafabet logo featured prominently with over 75 metres of static advertising on the South Stand at Edgbaston, as well as featuring on the highly popular 501* box (one of the highest in-bowl media assets in sport).

Charlie Bannister, SGI’s sponsorship consultant adds, “Once again we were delighted to provide one of our clients with fantastic branding opportunities at one of the most prestigious sporting arenas in the world. With the sport of cricket becoming increasingly popular across the globe, this was a great opportunity for Dafabet to showcase their brand in front of a global audience.” With cricket becoming Dafabets’ fastest growing international sport, the opportunity was well aligned with their brand objectives and aspirations.

Nottinghamshire Outlaws were the eventual winners of the trophy. After a wash out on Saturday and three reduced games on Sunday, Ben Duckett scored a magnificent 53* to steer his side to a second T20 trophy with 16 balls to spare.

Sporting Group International and Dafabet urge those choosing to participate in gambling to do so responsibly.

featured-news SGI News

SGI secures Cazoo for Aston Villa shirt sponsor deal

Midlands based Sporting Group International (SGI) are delighted to announce they have secured a new shirt deal for their client Cazoo with Aston Villa Football Club (AVFC)

The multi-year deal announced by the club yesterday, will enable Cazoo to increase UK awareness and exposure of their brand through the sponsorship at the iconic Midlands Football Club.

The deal illustrates Cazoo’s aspirations to grow their brand by entering high profile sports sponsorship market for the second time, having announced a deal with Everton Football Club earlier this month.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We’re delighted to be partnering with Aston Villa and supporting the Club’s men’s and women’s sides as well as their academy and charitable efforts.

The management team at SGI have over 15 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of the deal, which was executed extremely efficiently by both parties.

“We have a longstanding relationship with Alex having previously agreed terms with him on a shirt sponsorship deal for Zoopla at West Bromwich Albion Football Club.”

featured-news SGI News

Sporting Group International announces partnership with Apollo Tyres

Sporting Group International India is delighted to announce their partnership with global tyre major Apollo Tyres for the 2019/20 season. Apollo Tyres has been actively involved in the promotion of football at the grassroots level, and is associated with Premier League giants, Manchester United Football Club as their Global Tyre Partner. Apollo is also associated with former ISL champions Chennaiyin FC, as their principal sponsor and the former I-League champions Minerva Punjab FC, as their title sponsor.

This partnership will see Apollo Tyres working with various SGI brands. Apollo Tyres would be title sponsor for the ‘Delhi Youth League’ and will be the principal shirt sponsor for SGI’s football academy ‘Youth Football International’. Apollo Tyres’ logo will be emblazoned across all the YFI’s training and match kit for the upcoming season.

A number of activations and outreach programme have been planned throughout the season, as part of this association between Apollo Tyres and SGI. As an indication of the brand’s commitment to collaboration and creativity, the colours of SGI kits would be seamlessly integrated with the Apollo Tyres logo.

Remus D’Cruz, Head of Sports Marketing at Apollo Tyres, said “This is another effort from our end to promote sports, especially football at the grassroots level. We believe that this association will help us connect, support and enable the youngsters to realise their full potential.”

Pranay Kapuria, General Manager of Sporting Group International India, said “This is huge for us, for a brand like Apollo Tyres to sponsor our academy and league program shows how far we have come. We are excited about this partnership.”

Adrian Wright, CEO of Sporting Group International, said “we are extremely proud of our grassroots football organisation in India, everyone involved works very hard to deliver a best in class football academy and League programs to children of all ages, walks of life and abilities in the heart of New Delhi. To partner with a brand of the magnitude of Apollo Tyres, illustrates the professionalism, hard work, commitment and strides we have made to establish this business as one of the best in India in this space.