featured-news SGI News partner with Walsall FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client, the rights to be the Official Betting Partner of Walsall Football Club for the forthcoming season.

As part of the sponsorship deal, will be the Saddlers’ Official Betting Partner, enjoying a strong presence at the Banks’ Stadium, on the club’s website and through several other promotional channels. The betting sites comparison platform will also be granted permission to use the club’s logos and marketing collateral, celebrating this partnership via its own marketing activities.

Leon Hughes, CEO of, says “We are incredibly excited to announce as the Official Betting Partners of Walsall FC.

This deal not only allows us to support the club over the course of the coming season but build on our existing high-profile sponsorship portfolio. We look forward to working closely with the team at Walsall FC to create engaging content for the club and its loyal fans.”

Alex Smith, Head of Commercial at Walsall FC added: ‘Walsall FC is delighted to welcome as a commercial partner as we welcome supporters back to the Banks’ Stadium for the 2021-22 season.  The club takes its responsibility toward betting seriously and is pleased to be able to help them make good decisions with where they bet using the platform’

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “We are delighted to broker this partnership between and Walsall FC for the upcoming season. The branding on show will have added impact with the recent announcement of fans being allowed back in stadiums, which is welcome news for us all. We are excited to see this partnership come to life over the season.”

Sporting Group International and urge those choosing to participate in gambling to do so responsibly.

Further information can be found at, and 

featured-news Industry News SGI News

Freebets partner with Las Vegas Lights FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client, an agreement to become an Official Partner of the Las Vegas Lights FC for the remainder of the 2021 campaign.

This new agreement will see the branding around Cashman Field for the rest of the current season and they will also receive television broadcast exposure for all Lights home fixtures.
Between them, and Las Vegas Lights will create and run a captive social media campaign to engage fans aged 21 and over to enjoy gambling responsibly. is an online free bet and casino bonus online sportsbook operating in Nevada, West Virginia, Tennessee, Michigan, Indiana, Colorado and New Jersey.

Brett Lashbrook, Owner and CEO of Las Vegas Lights, said “Las Vegas proudly serves as the mecca of gambling. We are so proud of our city and culture — and Lights FC is ecstatic to expand this relationship to our friends at”

Leon Hughes, Director of, commented on the partnership “We are thrilled to announce the formation of this partnership between and Las Vegas Lights FC. Having been live in the US for over a year now, we are eager to promote our catalogue of betting services to the ever- growing community of US bettors. With Las Vegas Lights FC’s loyal and burgeoning fanbase, we are confident we can achieve this via this deal.

Providing users with information on safe, responsible gambling operators and deals is the priority. We look forward to continuing to execute our online sports betting and player engagement strategy over the coming months”

This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, Europe, India and the USA.

Charlie Bannister, Head of Sponsorship at SGI, added “We are delighted to announce that we have brokered this deal between Freebets and Las Vegas Lights. We all know Las Vegas is the home of gambling and this deal will give our client, Freebets, great exposure in the state of Nevada. I am
looking forward to seeing the Freebets logo on show at Cashman Field.’”

Additional information can be found at, and