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Sporting Group International announces promotions for two employees

Sporting Group International (SGI) are delighted to announce that two of our employees have been promoted within the group.

Pranay Kapuria and Charlie Bannister have been promoted to Head of Sponsorship India & Talent Management and Head of Sponsorship UK respectively.

Pranay joined the business in 2016 as Research and Social Media Executive before returning to India to be the General Manager of SGI’s India office out in Delhi.

He will now lead the sponsorship team in addition to talent management out in India connecting brands with rights holders across a multitude of sports complimenting the recent completed deals with brands such as Apollo Tyres and My Protein.

Charlie joined Sporting Group International in 2018 initially as a Recruitment Consultant for our sister business Sportingjobs.co.uk before transitioning into the sponsorship team of SGI.

He will now lead the sponsorship activities of SGI in the UK aiming to add to the portfolio of successful deals he has completed that include brands such as Dafabet and Luke 1977.

Adrian Wright, Chief Executive Officer of Sporting Group International commented “I am delighted for both Pranay and Charlie, the ethos created at SGI is to promote from within,  where possible. Both individuals have shown an exceptional aptitude to diversify their skill sets and deliver great results for the Group – I wish them all the very best for the future.”

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Gloucestershire County Cricket Club partners with Seat Unique on a multi-year deal

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Seat Unique, a multi-year agreement to become an Official Partner of Gloucestershire County Cricket Club for the next four seasons.

This new agreement will enable Gloucestershire CCC members, fans and supporters to easily purchase Gloucestershire CCC hospitality packages and premium tickets for fixtures and events held at the Bristol County Ground.

Seat Unique is the premium ticketing marketplace helping fans get VIP access to the best live events. They work with venues, clubs and artists directly to ensure all premium tickets and hospitality packages available on their platform are 100% official.

Joe Kaniecki, Business Development Manager at Gloucester CCC said “The new partnership with Seat Unique, who were introduced to the club by Charlie Bannister of Sporting Group International, has been created to put the supporter experience at the heart of our hospitality offering. We wanted to provide an easy booking platform for our Members and supporters to purchase hospitality packages online for the coming season, and we’re delighted to be able to use the excellent platform hosted by Seat Unique.”

Matt Judge, Head of Commercial at Seat Unique added “We are really excited to be working with Gloucestershire Cricket. At Seat Unique, we see the power of digital transformation and by moving the hospitality and premium tickets onto an online platform, we are opening up access for the fans to book online in just a few clicks of the button at any time of day.”

Charlie Bannister, Head of Sponsorship at SGI, commented “I am excited to see this partnership develop over the next four years as Seat Unique continue to grow their impressive portfolio of cricket clubs up and down the country providing state of the art technology for the hospitality booking experience.” Additional information can be found at https://www.seatunique.com/blog/gloucestershire-cricket-seat-unique-partnership-announcement/

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SGI drives in Cazoo as an Official Partner of the EFL

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Cazoo, the UK’s leading online car retailer, a multi-year agreement to become an Official Partner of the EFL.

The multi-year deal announced by SGI today, will cover all 72 EFL Clubs from next season and enable Cazoo to increase their brand awareness and exposure throughout the UK with significant match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL finals.  

Cazoo is pioneering the shift to online car buying and, since its launch just over one year ago, has already delivered almost 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying high quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with the EFL who are at the heart of communities across the country.

“Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”

The management team at SGI have over 16 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of this deal, which was executed extremely efficiently by both parties.

“SGI have a longstanding relationship with Cazoo to manage all their sports marketing in football.”

Additional information can be found at www.efl.com www.sportinggi.com and www.cazoo.co.uk

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SGI duo signs with AB1GK

Sporting Group International are pleased to announce that Priyant Singh and Debnath Mondal are now part of AB1GK family.

AB1GK is owned by famous goalkeeper Asmir Begovic who has plied his trade for top clubs around the world and currently plays for AFC Bournemouth. The goalkeeping gloves are designed by a team with over 20 years’ experience in the development and manufacturing of goalkeeping products. Products that are Powered by Goalkeepers for Goalkeepers.

The 29-year-old shot stopper Priyant Singh, who joined newly promoted I-League side Mohammedan Sporting has been the mainstay of the team in the ongoing league. While Debnath Mondal is a rising prospect who has previously played for ATK reserves and currently represents I-League heavyweights Churchill Brothers. Both the keepers will be supported by AB1GK throughout the season with products that will help them perform to their best.

“It is a massive moment for me. Asmir Begovic is a big name in world football and products from his brand makes you give 110% on the pitch. The gloves are very comfortable, and it has made me confident to grip the ball better”, said a delighted Priyant Singh.

Debnath Mondal said, “I am delighted to join one of the well-known brands in football. I have followed Asmir’s career and thanks to AB1GK for providing top quality gloves and helping us bring out the best in our game”.

For more information on AB1GK’s product range visit https://ab1gk.com/

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Mumbai City confirm signing of SGI athlete Farukh Choudhary

Mumbai City FC have today confirmed the signing of forward Farukh Choudhary. The Indian international joins the Islanders on a three-year contract facilitated by Sporting Group International.

The 23-year-old, a native of Ambernath in the Mumbai Metropolitan Region, can play on either side in attack as well as down the middle. Choudhary started his youth career with the Diamonds Football Club, and moved on to Air India’s U-15 side and Central Bank of India in the Mumbai District Football Association. After a stint with the Pune FC U-19s, Farukh made the switch to senior football with Lonestar Kashmir in 2015-16. 

In 2016, he made the move to Kerala Blasters and subsequently featured for Mumbai FC on loan in the I League before joining Jamshedpur FC in the 2017 ISL Draft. Choudhary plied his trade with Jamshedpur for three seasons, making 44 appearances, scoring 3 goals and making 4 assists.

Farukh Choudhary said:

“The feeling of representing your own hometown is unmatched, and I want to thank Mumbai City for giving me the opportunity to do the same at the highest level of football in the country. The vision in place at Mumbai City was a key factor and I am confident this is the right step for me and my development at this stage of my career. I’m excited to start this new chapter of my life. We’re going to miss playing in front of our fans this season, but we’ll bring the spirit of Mumbai to the pitch here and we’ll be playing for them.”

Head Coach, Sergio Lobera said:

“With his dynamism and versatility, Farukh adds a new dimension to our attack and we were keen on bringing him to the club. He’s young, he’s hungry and has the ability to influence the game on his own. All of us at Mumbai City are confident that Farukh has a big future ahead of him and we hope he can help us as much as we want to help him grow.”

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Dafabet secures branding rights for the T20 Finals Day

Sporting Group International are delighted to announce that we were instrumental in assisting our client Dafabet with extensive branding rights for the Vitality Blast T20 Finals Day, hosted at Edgbaston Stadium.

The iconic Dafabet logo featured prominently with over 75 metres of static advertising on the South Stand at Edgbaston, as well as featuring on the highly popular 501* box (one of the highest in-bowl media assets in sport).

Charlie Bannister, SGI’s sponsorship consultant adds, “Once again we were delighted to provide one of our clients with fantastic branding opportunities at one of the most prestigious sporting arenas in the world. With the sport of cricket becoming increasingly popular across the globe, this was a great opportunity for Dafabet to showcase their brand in front of a global audience.” With cricket becoming Dafabets’ fastest growing international sport, the opportunity was well aligned with their brand objectives and aspirations.

Nottinghamshire Outlaws were the eventual winners of the trophy. After a wash out on Saturday and three reduced games on Sunday, Ben Duckett scored a magnificent 53* to steer his side to a second T20 trophy with 16 balls to spare.

Sporting Group International and Dafabet urge those choosing to participate in gambling to do so responsibly.

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SGI secures Cazoo for Aston Villa shirt sponsor deal

Midlands based Sporting Group International (SGI) are delighted to announce they have secured a new shirt deal for their client Cazoo with Aston Villa Football Club (AVFC)

The multi-year deal announced by the club yesterday, will enable Cazoo to increase UK awareness and exposure of their brand through the sponsorship at the iconic Midlands Football Club.

The deal illustrates Cazoo’s aspirations to grow their brand by entering high profile sports sponsorship market for the second time, having announced a deal with Everton Football Club earlier this month.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We’re delighted to be partnering with Aston Villa and supporting the Club’s men’s and women’s sides as well as their academy and charitable efforts.

The management team at SGI have over 15 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of the deal, which was executed extremely efficiently by both parties.

“We have a longstanding relationship with Alex having previously agreed terms with him on a shirt sponsorship deal for Zoopla at West Bromwich Albion Football Club.”

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Deal Struck For International Defender

Sporting Group International India (SGII) are delighted to announce it has added another top player to its stable of footballers after an agreement was struck with Indian National defender Anas Edathodika to represent him.

Malappuram-born Edathodika had joined Jamshedpur FC in the first round of this season’s draft, becoming one of the league’s highest paid player in the process.

Previously the popular central defender has enjoyed stays at I-league sides Mumbai FC, Pune FC & Mohun Bagan and Delhi Dynamos in the ISL

Despite an injury ravaged season under the guidance of Steve Coppell, Edathodika has managed 549 minutes in 8 games this season.

“I am delighted to have signed with Sporting Group International who will look after my contractual affairs” Edathodika said.

SGII’s CEO Adrian Wright was delighted that the defender had agreed to join our well established stable of players now signed to the UK and India based agency:

“There is no doubt Anas fits the model of player and character we want working with us.  He’s very ambitious, determined and well respected in the game.”

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Sporting Group International announces partnership with Apollo Tyres

Sporting Group International India is delighted to announce their partnership with global tyre major Apollo Tyres for the 2019/20 season. Apollo Tyres has been actively involved in the promotion of football at the grassroots level, and is associated with Premier League giants, Manchester United Football Club as their Global Tyre Partner. Apollo is also associated with former ISL champions Chennaiyin FC, as their principal sponsor and the former I-League champions Minerva Punjab FC, as their title sponsor.

This partnership will see Apollo Tyres working with various SGI brands. Apollo Tyres would be title sponsor for the ‘Delhi Youth League’ and will be the principal shirt sponsor for SGI’s football academy ‘Youth Football International’. Apollo Tyres’ logo will be emblazoned across all the YFI’s training and match kit for the upcoming season.

A number of activations and outreach programme have been planned throughout the season, as part of this association between Apollo Tyres and SGI. As an indication of the brand’s commitment to collaboration and creativity, the colours of SGI kits would be seamlessly integrated with the Apollo Tyres logo.

Remus D’Cruz, Head of Sports Marketing at Apollo Tyres, said “This is another effort from our end to promote sports, especially football at the grassroots level. We believe that this association will help us connect, support and enable the youngsters to realise their full potential.”

Pranay Kapuria, General Manager of Sporting Group International India, said “This is huge for us, for a brand like Apollo Tyres to sponsor our academy and league program shows how far we have come. We are excited about this partnership.”

Adrian Wright, CEO of Sporting Group International, said “we are extremely proud of our grassroots football organisation in India, everyone involved works very hard to deliver a best in class football academy and League programs to children of all ages, walks of life and abilities in the heart of New Delhi. To partner with a brand of the magnitude of Apollo Tyres, illustrates the professionalism, hard work, commitment and strides we have made to establish this business as one of the best in India in this space.

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Ricardo signs exclusive deal with Seismic

collage of goalkeeper Ricardo with seismic gloves.

I-League goalkeeper Ricardo Cardozo has signed an exclusive deal to wear gloves for an international brand for the forthcoming season.

The 25-year old shot stopper, who joined I-League side Mohun Bagan from Churchill Brothers recently, has agreed a deal with Irish company Seismic who supply goalkeeper gloves and product to a number of sportspeople in the UK and Ireland.The ground-breaking deal, engineered by his commercial representatives Sporting Group International, will see Cardozo wearing the product for the forthcoming season.

 “It’s important as a goalkeeper you have gloves you feel comfortable wearing and give you confidence to perform in all conditions,” Cardozo said.

 “The Seismic gloves have felt fantastic in training.  I can’t wait to for the season to start.”

 Steve McCormack, of Seismic, said: “Our gloves are already hugely popular in Europe and  South America, so when the opportunity to expand into India arose, it was only a matter of finding the right keeper.  Ricardo was just who we wanted. An exceptionally talented and dedicated young keeper to represent our brand with professionalism.

“We were delighted he was so impressed with the quality of the gloves as that is something we pride ourselves on. 

“We wish him the best for the season and look forward to working with many more keepers across India.”

For more information on Seismic’s product range visit www.seismic.ie