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SGI News

Guido Vianello becomes a MuchBetter ambassador

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client MuchBetter a partnership agreement with undefeated Italian heavyweight boxer, Guido Vianello.

As part of this agreement, Guido will become a brand ambassador for MuchBetter with the brand having access to his training camps and fight nights for exclusive content creation. The MuchBetter logo will be visible on all of Guido’s training wear and fight night attire, giving them great exposure to audiences across the globe.   

Israel Rosenthal, CEO of MuchBetter, commented on the partnership “We’re really pleased to partner with Guido. Our shared commitments to excellence and performance will bring some exciting new developments to make life simple and better for our customers and Guido’s fans.”

Guido himself added “As a professional boxer I’m always traveling around the world. MuchBetter is the easiest app I could have ever found to help me manage my wallet and make payments. I’m very proud to be an Ambassador for this revolutionary solution!”

This latest announcement adds to the portfolio of athlete endorsement deals recently completed by SGI across a number of sports including Boxing, Football and Cricket.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “Another fantastic endorsement deal completed by the team here at SGI. Guido is coming off the back of a great knockout win and we are looking forward to him progressing his career over the coming years with MuchBetter in his corner.”

Further information can be found at www.sportinggi.com, guidovianello.com and muchbetter.com

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SGI News

Freebets.us partners with West Virginia Power on a mutli-year deal

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client freebets.us, the rights to be Preferred Betting Partner of the West Virginia Power baseball team in a multi-year agreement.

As part of this agreement, freebets.us will receive brand exposure at Appalachian Power Park, with large banner adverts proudly positioned across the iconic stadium. Freebets.us will also be featured on the West Virginia Power website, listed as a key partner of the club. 

Steve Gummer, director of freebets.us, expressed his delight at the partnership by commenting “We are thrilled to be joining forces with a club with such a rich history and look forward to seeing what the next few years will bring the team. We believe this partnership will be key in promoting our safe gambling products and services and educating WV fans on the safe online betting options out there.

We have been forming key partnerships in the worlds of football and soccer over the last 12 months. But with the rise in interest in baseball betting, now is the perfect time to create relationships with the baseball community – starting with this exciting deal with West Virginia Power.”

West Virginia Power President, Chuck Domino, was just as excited by the prospect of the partnership by adding “We are excited that freebets.us has chosen the West Virginia Power as its’ entry partner into the baseball gaming industry. We hope that this leads to long-lasting partnership that our fans will embrace and that freebets.us will become their preferred gaming source.”

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “It is with great pride that we are able to announce our first partnership in baseball with our client, Freebets.us. Over the term of the agreement, it will be great to see freebets.us connect with the WV Power fans around safe online betting options.”

Sporting Group International and freebets.us urge those choosing to participate in gambling to do so responsibly.

Further information can be found at www.sportinggi.com, freebets.us and https://www.milb.com/west-virginia-power

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SGI News

Stevenage FC announces official partnership with betting.bet

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client betting.bet, the rights to be the Official Betting Partner of Stevenage Football Club for the forthcoming season.

As part of the sponsorship deal, betting.bet will be The Boros’ Official Betting Partner, enjoying a strong presence at the Lamex Stadium, on the club’s website and through several other promotional channels. The betting sites comparison platform will also be granted permission to use the club’s logos and marketing collateral, celebrating this partnership via its own marketing activities.

Leon Hughes, CEO of betting.bet, says “It’s great to be working with Stevenage FC in such an exciting period for the club. We look forward to sharing updates on this partnership over the coming months as well as treating the Stevenage FC fans to a whole host of competitive betting offers.”

Alex Turnbridge, Chief Executive at Stevenage FC, comments “We are pleased to be working in partnership with betting.bet and welcoming them on board as one of our of many new commercial partners ahead of the new season.’

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “We are delighted to have brokered this partnership between betting.bet and Stevenage for the upcoming season. We are excited to see the partnership develop over the coming months and hope both parties have a successful season.”

Sporting Group International and betting.bet urge those choosing to participate in gambling to do so responsibly.

Further information can be found at www.sportinggi.com, betting.bet and www.stevenagefc.com

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featured-news SGI News

Betting.bet partner with Walsall FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client betting.bet, the rights to be the Official Betting Partner of Walsall Football Club for the forthcoming season.

As part of the sponsorship deal, betting.bet will be the Saddlers’ Official Betting Partner, enjoying a strong presence at the Banks’ Stadium, on the club’s website and through several other promotional channels. The betting sites comparison platform will also be granted permission to use the club’s logos and marketing collateral, celebrating this partnership via its own marketing activities.

Leon Hughes, CEO of betting.bet, says “We are incredibly excited to announce betting.bet as the Official Betting Partners of Walsall FC.

This deal not only allows us to support the club over the course of the coming season but build on our existing high-profile sponsorship portfolio. We look forward to working closely with the team at Walsall FC to create engaging content for the club and its loyal fans.”

Alex Smith, Head of Commercial at Walsall FC added: ‘Walsall FC is delighted to welcome betting.bet as a commercial partner as we welcome supporters back to the Banks’ Stadium for the 2021-22 season.  The club takes its responsibility toward betting seriously and is pleased to be able to help them make good decisions with where they bet using the betting.bet platform’

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “We are delighted to broker this partnership between betting.bet and Walsall FC for the upcoming season. The branding on show will have added impact with the recent announcement of fans being allowed back in stadiums, which is welcome news for us all. We are excited to see this partnership come to life over the season.”

Sporting Group International and betting.bet urge those choosing to participate in gambling to do so responsibly.

Further information can be found at www.sportinggi.com, betting.bet and www.saddlers.co.uk 

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featured-news Industry News SGI News

Freebets partner with Las Vegas Lights FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client Freebets.us, an agreement to become an Official Partner of the Las Vegas Lights FC for the remainder of the 2021 campaign.

This new agreement will see the Freebets.us branding around Cashman Field for the rest of the current season and they will also receive television broadcast exposure for all Lights home fixtures.
Between them, Freebets.us and Las Vegas Lights will create and run a captive social media campaign to engage fans aged 21 and over to enjoy gambling responsibly.

Freebets.us is an online free bet and casino bonus online sportsbook operating in Nevada, West Virginia, Tennessee, Michigan, Indiana, Colorado and New Jersey.

Brett Lashbrook, Owner and CEO of Las Vegas Lights, said “Las Vegas proudly serves as the mecca of gambling. We are so proud of our city and culture — and Lights FC is ecstatic to expand this relationship to our friends at FreeBets.us.”

Leon Hughes, Director of Freebets.us, commented on the partnership “We are thrilled to announce the formation of this partnership between freebets.us and Las Vegas Lights FC. Having been live in the US for over a year now, we are eager to promote our catalogue of betting services to the ever- growing community of US bettors. With Las Vegas Lights FC’s loyal and burgeoning fanbase, we are confident we can achieve this via this deal.


Providing users with information on safe, responsible gambling operators and deals is the priority. We look forward to continuing to execute our online sports betting and player engagement strategy over the coming months”

This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, Europe, India and the USA.

Charlie Bannister, Head of Sponsorship at SGI, added “We are delighted to announce that we have brokered this deal between Freebets and Las Vegas Lights. We all know Las Vegas is the home of gambling and this deal will give our client, Freebets, great exposure in the state of Nevada. I am
looking forward to seeing the Freebets logo on show at Cashman Field.’”

Additional information can be found at www.sportinggi.com, www.freebets.us and
www.lasvegaslightsfc.com

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SGI News

Luke Sport Partner With UK Heavyweight Joe Joyce In Mutli Fight Deal

Midlands-based Sporting Group International (SGI) are delighted to announce they have secured Luke Sport, one of the UK’s leading sports apparel and fashion brands, on a multi-fight agreement to become the official apparel partner of undefeated UK heavyweight Joe Joyce.


The multi-fight deal announced by SGI today will ensure Luke Sport provides its technical apparel products to Joe and his team for training camps and fight nights, as well as a range of fashion items.


The iconic Luke Sport branding will be visible on Joe’s fight night attire as well as his training range, which will increase the brand’s awareness and exposure.


Simon Poole, Managing Director of Luke Sport said, “We are delighted to welcome Joe to our growing stable of British stars. The team at Luke are massive boxing fans and it’s a privilege to be able to work with such a superb fighter. Joe will be at the forefront of the launch of our new performance teamwear range, the collection is our first fully recycled collection. We are excited to join Joe and his team on their journey to the ultimate prize in boxing.”


Joe Joyce is currently undefeated in 12 fights, with 11 wins coming by way of knockout. He is the current British, Commonwealth, WBC Silver, WBO International and European Heavyweight Champion. His next fight is against Carlos Takam on the 24th July at Wembley Arena.


Joe added “I am excited to be working alongside such an iconic British menswear brand as LUKE . I was impressed with the socially responsible angle of their fully recycled sports collection, as well as the athletic quality of their apparel.  I am delighted to be in partnership with them. The opportunity to create a fully recycled sports collection is the added extra that I was looking for in an apparel partner.  I look forward to having LUKE in my corner as my fights get bigger and bigger”


This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, India and the USA.

Charlie Bannister, Head of Sponsorship at SGI, commented ‘We are delighted to have brokered this partnership between one of the UK’s leading apparel brands with one of the world’s best heavyweight boxers. The Luke performance range is extremely well designed and manufactured, producing only the highest quality apparel. I’m looking forward to seeing Joe’s bespoke range come to life on his journey to becoming world heavyweight champion!”

ABOUT LUKE

In its 20th year of trading Luke is a privately owned, British men’s clothing company. Luke Roper, the Creative Director and Co-founder continue to be at the forefront of the brand. The evolving nature of fashion now means the brand’s sports performance ranges are coupled with quality men’s fashion clothing for today’s athletes and fans/supporters alike. During the last 20 years, the company has developed a strong online presence and built a solid network of 15 unique standalone LUKE sites. The brand offers an exclusive look for an inclusive country: The United Kingdom of LUKE.

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SGI News

Sporting Group International announces promotions for two employees

Sporting Group International (SGI) are delighted to announce that two of our employees have been promoted within the group.

Pranay Kapuria and Charlie Bannister have been promoted to Head of Sponsorship India & Talent Management and Head of Sponsorship UK respectively.

Pranay joined the business in 2016 as Research and Social Media Executive before returning to India to be the General Manager of SGI’s India office out in Delhi.

He will now lead the sponsorship team in addition to talent management out in India connecting brands with rights holders across a multitude of sports complimenting the recent completed deals with brands such as Apollo Tyres and My Protein.

Charlie joined Sporting Group International in 2018 initially as a Recruitment Consultant for our sister business Sportingjobs.co.uk before transitioning into the sponsorship team of SGI.

He will now lead the sponsorship activities of SGI in the UK aiming to add to the portfolio of successful deals he has completed that include brands such as Dafabet and Luke 1977.

Adrian Wright, Chief Executive Officer of Sporting Group International commented “I am delighted for both Pranay and Charlie, the ethos created at SGI is to promote from within,  where possible. Both individuals have shown an exceptional aptitude to diversify their skill sets and deliver great results for the Group – I wish them all the very best for the future.”

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SGI News

Gloucestershire County Cricket Club partners with Seat Unique on a multi-year deal

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Seat Unique, a multi-year agreement to become an Official Partner of Gloucestershire County Cricket Club for the next four seasons.

This new agreement will enable Gloucestershire CCC members, fans and supporters to easily purchase Gloucestershire CCC hospitality packages and premium tickets for fixtures and events held at the Bristol County Ground.

Seat Unique is the premium ticketing marketplace helping fans get VIP access to the best live events. They work with venues, clubs and artists directly to ensure all premium tickets and hospitality packages available on their platform are 100% official.

Joe Kaniecki, Business Development Manager at Gloucester CCC said “The new partnership with Seat Unique, who were introduced to the club by Charlie Bannister of Sporting Group International, has been created to put the supporter experience at the heart of our hospitality offering. We wanted to provide an easy booking platform for our Members and supporters to purchase hospitality packages online for the coming season, and we’re delighted to be able to use the excellent platform hosted by Seat Unique.”

Matt Judge, Head of Commercial at Seat Unique added “We are really excited to be working with Gloucestershire Cricket. At Seat Unique, we see the power of digital transformation and by moving the hospitality and premium tickets onto an online platform, we are opening up access for the fans to book online in just a few clicks of the button at any time of day.”

Charlie Bannister, Head of Sponsorship at SGI, commented “I am excited to see this partnership develop over the next four years as Seat Unique continue to grow their impressive portfolio of cricket clubs up and down the country providing state of the art technology for the hospitality booking experience.” Additional information can be found at https://www.seatunique.com/blog/gloucestershire-cricket-seat-unique-partnership-announcement/

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SGI News

SGI drives in Cazoo as an Official Partner of the EFL

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Cazoo, the UK’s leading online car retailer, a multi-year agreement to become an Official Partner of the EFL.

The multi-year deal announced by SGI today, will cover all 72 EFL Clubs from next season and enable Cazoo to increase their brand awareness and exposure throughout the UK with significant match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL finals.  

Cazoo is pioneering the shift to online car buying and, since its launch just over one year ago, has already delivered almost 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying high quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with the EFL who are at the heart of communities across the country.

“Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”

The management team at SGI have over 16 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of this deal, which was executed extremely efficiently by both parties.

“SGI have a longstanding relationship with Cazoo to manage all their sports marketing in football.”

Additional information can be found at www.efl.com www.sportinggi.com and www.cazoo.co.uk

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SGI News

SGI duo signs with AB1GK

Sporting Group International are pleased to announce that Priyant Singh and Debnath Mondal are now part of AB1GK family.

AB1GK is owned by famous goalkeeper Asmir Begovic who has plied his trade for top clubs around the world and currently plays for AFC Bournemouth. The goalkeeping gloves are designed by a team with over 20 years’ experience in the development and manufacturing of goalkeeping products. Products that are Powered by Goalkeepers for Goalkeepers.

The 29-year-old shot stopper Priyant Singh, who joined newly promoted I-League side Mohammedan Sporting has been the mainstay of the team in the ongoing league. While Debnath Mondal is a rising prospect who has previously played for ATK reserves and currently represents I-League heavyweights Churchill Brothers. Both the keepers will be supported by AB1GK throughout the season with products that will help them perform to their best.

“It is a massive moment for me. Asmir Begovic is a big name in world football and products from his brand makes you give 110% on the pitch. The gloves are very comfortable, and it has made me confident to grip the ball better”, said a delighted Priyant Singh.

Debnath Mondal said, “I am delighted to join one of the well-known brands in football. I have followed Asmir’s career and thanks to AB1GK for providing top quality gloves and helping us bring out the best in our game”.

For more information on AB1GK’s product range visit https://ab1gk.com/