SGI News

Mumbai City confirm signing of SGI athlete Farukh Choudhary

Mumbai City FC have today confirmed the signing of forward Farukh Choudhary. The Indian international joins the Islanders on a three-year contract facilitated by Sporting Group International.

The 23-year-old, a native of Ambernath in the Mumbai Metropolitan Region, can play on either side in attack as well as down the middle. Choudhary started his youth career with the Diamonds Football Club, and moved on to Air India’s U-15 side and Central Bank of India in the Mumbai District Football Association. After a stint with the Pune FC U-19s, Farukh made the switch to senior football with Lonestar Kashmir in 2015-16. 

In 2016, he made the move to Kerala Blasters and subsequently featured for Mumbai FC on loan in the I League before joining Jamshedpur FC in the 2017 ISL Draft. Choudhary plied his trade with Jamshedpur for three seasons, making 44 appearances, scoring 3 goals and making 4 assists.

Farukh Choudhary said:

“The feeling of representing your own hometown is unmatched, and I want to thank Mumbai City for giving me the opportunity to do the same at the highest level of football in the country. The vision in place at Mumbai City was a key factor and I am confident this is the right step for me and my development at this stage of my career. I’m excited to start this new chapter of my life. We’re going to miss playing in front of our fans this season, but we’ll bring the spirit of Mumbai to the pitch here and we’ll be playing for them.”

Head Coach, Sergio Lobera said:

“With his dynamism and versatility, Farukh adds a new dimension to our attack and we were keen on bringing him to the club. He’s young, he’s hungry and has the ability to influence the game on his own. All of us at Mumbai City are confident that Farukh has a big future ahead of him and we hope he can help us as much as we want to help him grow.”

SGI News

Dafabet secures branding rights for the T20 Finals Day

Sporting Group International are delighted to announce that we were instrumental in assisting our client Dafabet with extensive branding rights for the Vitality Blast T20 Finals Day, hosted at Edgbaston Stadium.

The iconic Dafabet logo featured prominently with over 75 metres of static advertising on the South Stand at Edgbaston, as well as featuring on the highly popular 501* box (one of the highest in-bowl media assets in sport).

Charlie Bannister, SGI’s sponsorship consultant adds, “Once again we were delighted to provide one of our clients with fantastic branding opportunities at one of the most prestigious sporting arenas in the world. With the sport of cricket becoming increasingly popular across the globe, this was a great opportunity for Dafabet to showcase their brand in front of a global audience.” With cricket becoming Dafabets’ fastest growing international sport, the opportunity was well aligned with their brand objectives and aspirations.

Nottinghamshire Outlaws were the eventual winners of the trophy. After a wash out on Saturday and three reduced games on Sunday, Ben Duckett scored a magnificent 53* to steer his side to a second T20 trophy with 16 balls to spare.

Sporting Group International and Dafabet urge those choosing to participate in gambling to do so responsibly.

SGI News

SGI secures Cazoo for Aston Villa shirt sponsor deal

Midlands based Sporting Group International (SGI) are delighted to announce they have secured a new shirt deal for their client Cazoo with Aston Villa Football Club (AVFC)

The multi-year deal announced by the club yesterday, will enable Cazoo to increase UK awareness and exposure of their brand through the sponsorship at the iconic Midlands Football Club.

The deal illustrates Cazoo’s aspirations to grow their brand by entering high profile sports sponsorship market for the second time, having announced a deal with Everton Football Club earlier this month.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We’re delighted to be partnering with Aston Villa and supporting the Club’s men’s and women’s sides as well as their academy and charitable efforts.

The management team at SGI have over 15 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of the deal, which was executed extremely efficiently by both parties.

“We have a longstanding relationship with Alex having previously agreed terms with him on a shirt sponsorship deal for Zoopla at West Bromwich Albion Football Club.”

SGI News

Edgbaston Stadium reveals 2019 partnership with LUKE

LUKE is a leading menswear fashion brand divided into Luke the Technical Tailor and Luke Sport. Luke the Technical Tailor is a premium menswear offering, while Luke Sport is a full lifestyle collection inspired by athleisure and urban street style.

The partnership, which will run until the end of 2019, has given LUKE marquee branding sites within the stadium bowl at Edgbaston, which were installed ready for last week’s Specsavers Ashes Test match and will remain for Vitality Blast Finals Day on 21 September.

Ben Seifas, Commercial Partnerships Manager at Edgbaston, said: “Attracting a global brand like LUKE to our portfolio demonstrates just how attractive cricket and our programme of major matches at Edgbaston is in the current sporting landscape.

“Whilst our activation of this initial partnership includes branding for the remainder of 2019, with such a great programme of major matches secured at Edgbaston over the next five years and the launch of a Birmingham-based team in the ECB’s new competition, The Hundred, we’re committed to exploring more opportunities of how these two iconic Midlands brands can work together long term.

Founded in the Midlands in 2001, LUKE has recently established a partnership with The Barmy Army, the England cricket supporters’ group and tour operator. It has also been working with Warwickshire’s Birmingham neighbours Aston Villa since 2018.

Luke Roper,Creative Director said: “We are thrilled to continue building our fantastic relationship with England’s cricket community by partnering with one of the country’s leading cricket grounds, and home to Warwickshire County Cricket Club and the Birmingham Bears.

“Edgbaston has a rich heritage we are proud to be part of. Our aim is to engage fully with the team’s fans and cricket supporters world-wide.”

Charlie Bannister, Sponsorship Consultant at SGI added: “It is with great pride that we can partner a global brand with one of the world’s most prestigious cricketing venues for the remainder of the 2019 season. Along with the first Ashes Test Match, there is a great programme of fixtures remaining for 2019 including T20 Finals Day which will further give Luke 1977 fantastic brand exposure.

We look forward to a long and successful partnership between Luke 1977 and Edgbaston Stadium”

SGI News

Deal Struck For International Defender

Sporting Group International India (SGII) are delighted to announce it has added another top player to its stable of footballers after an agreement was struck with Indian National defender Anas Edathodika to represent him.

Malappuram-born Edathodika had joined Jamshedpur FC in the first round of this season’s draft, becoming one of the league’s highest paid player in the process.

Previously the popular central defender has enjoyed stays at I-league sides Mumbai FC, Pune FC & Mohun Bagan and Delhi Dynamos in the ISL

Despite an injury ravaged season under the guidance of Steve Coppell, Edathodika has managed 549 minutes in 8 games this season.

“I am delighted to have signed with Sporting Group International who will look after my contractual affairs” Edathodika said.

SGII’s CEO Adrian Wright was delighted that the defender had agreed to join our well established stable of players now signed to the UK and India based agency:

“There is no doubt Anas fits the model of player and character we want working with us.  He’s very ambitious, determined and well respected in the game.”

SGI News

Sporting Group International announces partnership with Apollo Tyres

Sporting Group International India is delighted to announce their partnership with global tyre major Apollo Tyres for the 2019/20 season. Apollo Tyres has been actively involved in the promotion of football at the grassroots level, and is associated with Premier League giants, Manchester United Football Club as their Global Tyre Partner. Apollo is also associated with former ISL champions Chennaiyin FC, as their principal sponsor and the former I-League champions Minerva Punjab FC, as their title sponsor.

This partnership will see Apollo Tyres working with various SGI brands. Apollo Tyres would be title sponsor for the ‘Delhi Youth League’ and will be the principal shirt sponsor for SGI’s football academy ‘Youth Football International’. Apollo Tyres’ logo will be emblazoned across all the YFI’s training and match kit for the upcoming season.

A number of activations and outreach programme have been planned throughout the season, as part of this association between Apollo Tyres and SGI. As an indication of the brand’s commitment to collaboration and creativity, the colours of SGI kits would be seamlessly integrated with the Apollo Tyres logo.

Remus D’Cruz, Head of Sports Marketing at Apollo Tyres, said “This is another effort from our end to promote sports, especially football at the grassroots level. We believe that this association will help us connect, support and enable the youngsters to realise their full potential.”

Pranay Kapuria, General Manager of Sporting Group International India, said “This is huge for us, for a brand like Apollo Tyres to sponsor our academy and league program shows how far we have come. We are excited about this partnership.”

Adrian Wright, CEO of Sporting Group International, said “we are extremely proud of our grassroots football organisation in India, everyone involved works very hard to deliver a best in class football academy and League programs to children of all ages, walks of life and abilities in the heart of New Delhi. To partner with a brand of the magnitude of Apollo Tyres, illustrates the professionalism, hard work, commitment and strides we have made to establish this business as one of the best in India in this space.

SGI News

Ricardo signs exclusive deal with Seismic

collage of goalkeeper Ricardo with seismic gloves.

I-League goalkeeper Ricardo Cardozo has signed an exclusive deal to wear gloves for an international brand for the forthcoming season.

The 25-year old shot stopper, who joined I-League side Mohun Bagan from Churchill Brothers recently, has agreed a deal with Irish company Seismic who supply goalkeeper gloves and product to a number of sportspeople in the UK and Ireland.The ground-breaking deal, engineered by his commercial representatives Sporting Group International, will see Cardozo wearing the product for the forthcoming season.

 “It’s important as a goalkeeper you have gloves you feel comfortable wearing and give you confidence to perform in all conditions,” Cardozo said.

 “The Seismic gloves have felt fantastic in training.  I can’t wait to for the season to start.”

 Steve McCormack, of Seismic, said: “Our gloves are already hugely popular in Europe and  South America, so when the opportunity to expand into India arose, it was only a matter of finding the right keeper.  Ricardo was just who we wanted. An exceptionally talented and dedicated young keeper to represent our brand with professionalism.

“We were delighted he was so impressed with the quality of the gloves as that is something we pride ourselves on. 

“We wish him the best for the season and look forward to working with many more keepers across India.”

For more information on Seismic’s product range visit

SGI News

Blues Defender Signs to Puma

Sporting Group International are delighted to announce one of its key players has signed an exclusive apparel and boot deal with a top global brand.

Bengaluru defender Rahul Bheke, 27, widely regarded as one of the best full-backs in the ISL last season, has agreed on a multi-year deal with German giants Puma.

The Mumbai-born defender will wear their product from the start of the new 2018/19 campaign

“I’m pleased to be once again wearing Puma product from the start of the new season,” Bheke said.

“Having worn their boots most of my career it, it feels great to be teaming up with them again.”

SGI News

Anas Delighted To Be ‘Back Home’

Sporting Group International (SGI), are delighted to announce one of its key players, Anas Edathodika, has joined ISL giants Kerala Blasters.

The Malappuram born defender began his career in the I League with Mumbai before moving to rivals Pune FC in 2011.  Following four year spell at Pune, sandwiched between spells at ISL sides Delhi Dynamos and Jamshedpur he enjoyed a prosperous loan spell at Mohun Bagan which saw his performances awarded him the FPAI (Football Players Association of India) Player of the Year Award.  Subsequently, a call-up to the full Indian national side was forthcoming.

Family problems blighted much of last season at Jamshedpur, however Edathodika finished the campaign in fine form with, representing his country in the recent Intercontinental Cup triumph.

After much interest at home and abroad, the Indian international has signed a deal with his home state side and is set to become a key player for David James’ side as they look to improve on last season’s league position.

“I’m delighted to be ‘home’,” Edathodika beamed.  “Last season was a tough one for me personally, but I’m refreshed and ready to go again.  I feel I am now entering my prime and my ambition is to help Kerala to improve on last season’s finish.”

SGI News

Shot Stopper Signs Management Deal

Shot Stopper Signs Management Deal

Sporting Group International India (SGII) are delighted to announce they have acquired the services of an Indian Goalkeeper to its ever-expanding roster of players.

Goalkeeper Ricardo Cardozo, 25, has agreed a deal for the UK and Delhi based agency to manage his contractual affairs

The Goa born shot stopper began his career at the renowned Tata Football Academy before signing for Bengaluru, then an I-League side, in 2013.  Cardozo was part of the Blues squad that lifted the Hero I-League title in 2014 and followed that with a second position twelve months later and a Hero Federation Cup title.

Following a twelve-month spell at Mumbai FC thereafter, the keeper signed for Goa based I-League side Churchill Brothers where he earned rave reviews for his performances despite being part of a side the struggled at the wrong end of the division.

Now out of contract, Cardozo will decide within the next few weeks as to which club he will play for next season.

“I am delighted to have signed with Sporting Group International who will look after my contractual affairs,” Cardozo said.

“They have earned themselves a good reputation in India for the professionalism, integrity and looking after the needs of their players.”

“I look forward to announcing my career plans very soon with the help of SGI.”

SGI’s General Manager Pranay Kapuria was delighted that the goalkeeper had agreed to join the stable of players:

“Indian Goalkeepers are always a hot property in the market as we have seen that in last season and with Ricardo we are very sure we will help him to find a club for next season where he will get more opportunities to showcase his talent  “.