SGI News partner with Real Betis in multi-year digital partnership

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client, an agreement to become a Regional Partner in the UK and North America of Real Betis in a multi-year agreement.

As part of its ongoing expansion, the online betting platform,, has signed another high-profile sponsorship deal brokered by Sporting Group International, now being aligned with the Spanish side based in Seville.

The deal, which has been confirmed by both organisations, will see assigned as the club’s Regional Partner in the UK and North America for three consecutive seasons.

The sponsorship will also enable to leverage LED advertising at the iconic Benito Villamarín Stadium in Seville. This will see branding featured pitch-side during home games against Real Madrid, FC Barcelona and Atletico de Madrid.

This will only enhance the betting site’s presence in Europe; a key geographical focus for the global brand.

Leon Hughes, CEO of, is thrilled to announce the formation of this partnership and looks forward to working closely with the club.

“We are excited to be Real Betis’ new Regional Partner. They’re an ambitious club at an exciting juncture and we look forward to being a part of what will be an exciting campaign for the club.”

“This is our first sponsorship deal with a Spanish club which will further enhance our name within the Spanish betting community. We believe this strategic deal will drive brand awareness, interest and revenue for our brand. “

Ramón Alarcón, Business Managing Director for Real Betis, commented: “Attracting international sponsors to be partners with Real Betis to activate sponsorships in a certain territory is called Regional Sponsors. These are agreements have a great value. Not only because of their economic part, but because they show that Betis is a global brand and understood this to perfection. They understand that partnering with Real Betis is going to be a huge help for them in their development in great football markets such as UK and North America.”

Sporting Group International and further enhance their partnership after working on yet another deal together.

Charlie Bannister, Head of Sponsorship at SGI, added ‘It is fantastic to see enter a new market which I am sure will be a huge success for them. We look forward to seeing their branding on display for major matches at the Benito Villamarín.’

More information can be found at and

SGI News

Sporting Group International and support safer gambling initiatives

Global sports agency Sporting Group International (SGI) are delighted to announce they have been working alongside their client in a campaign to promote safer gambling across a multitude of sports including football, cricket and rugby.

The campaign saw clubs post a website story about how to be safe online whilst gambling including setting budget limits, taking a break and not gambling whilst emotionally distressed.

The article also highlights a number of organisations that can support customers with the prevention and cure of gambling addictions.

As part of the initiative, donated a generous amount of money to a number of gambling charities across the UK who do a fantastic job in supporting people through their gambling problems and addictions.

Steve Gummer, Director of commented ‘We are so pleased to see so many football clubs, cricket clubs and horse racing organisations throwing their support behind this initiative. Gambling addiction rates in the UK have risen during the pandemic, meaning companies like us have a responsibility to educate on safe gaming tactics, tools and ensure the betting community is aware of the support out there.’

Charlie Bannister, Head of Sponsorship at SGI, added ‘We were delighted to be a part of this initiative. Gambling is such a sensitive topic in sport and hopefully, with this campaign from, there is more of an awareness about how to stay safe and within your limits when placing a bet on a sport you enjoy.’

Sporting Group International and urge those who wish to participate in gambling, do so responsibly.

More information can be found at and

featured-news SGI News partner with Walsall FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client, the rights to be the Official Betting Partner of Walsall Football Club for the forthcoming season.

As part of the sponsorship deal, will be the Saddlers’ Official Betting Partner, enjoying a strong presence at the Banks’ Stadium, on the club’s website and through several other promotional channels. The betting sites comparison platform will also be granted permission to use the club’s logos and marketing collateral, celebrating this partnership via its own marketing activities.

Leon Hughes, CEO of, says “We are incredibly excited to announce as the Official Betting Partners of Walsall FC.

This deal not only allows us to support the club over the course of the coming season but build on our existing high-profile sponsorship portfolio. We look forward to working closely with the team at Walsall FC to create engaging content for the club and its loyal fans.”

Alex Smith, Head of Commercial at Walsall FC added: ‘Walsall FC is delighted to welcome as a commercial partner as we welcome supporters back to the Banks’ Stadium for the 2021-22 season.  The club takes its responsibility toward betting seriously and is pleased to be able to help them make good decisions with where they bet using the platform’

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: “We are delighted to broker this partnership between and Walsall FC for the upcoming season. The branding on show will have added impact with the recent announcement of fans being allowed back in stadiums, which is welcome news for us all. We are excited to see this partnership come to life over the season.”

Sporting Group International and urge those choosing to participate in gambling to do so responsibly.

Further information can be found at, and