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SGI signs emerging Indian player Emil Benny

Sporting Group International India (SGII) are delighted to announce that they have signed Emil Benny, one of the rising stars in the Indian football circuit.

The 21-year-old was a revelation in the I-League last season and was adjudged the Best Emerging Player of the I-league. He was also awarded the Player of the Match in the deciding encounter against TRAU in the virtual final in March.

Emil’s dribbling skills made him stand out as he started playing for SKMJ Higher Secondary School, Kalpetta. He started playing football in his village, Kalpetta and he also learned a great deal at the MSP Academy, Malappuram. From the academy, he was recruited by Gokulam’s technical director Bino George, under whom he also played for Kerala in the Santosh Trophy qualifying tournament in 2019.

Emil who idolises Brazilian legend Ronaldinho will be under the radar of a number of Indian Super League clubs said on joining SGI, “SGI manages a number of players from Kerala like Anas Edathodika and Suhair and have heard all positives things about them, I feel confident that they will help me to achieve my targets.”

SGII’s head of talent management Pranay Kapuria was delighted that Emil agreed to join our well-established roster of players now signed to the UK and India based agency, said “We continue to invest in upcoming Indian football players and in Emil we feel we have someone who we can help in achieving his ambitions. It’s our role to look after our players’ on and off the field by offering them 360-degree support and guidance throughout their career.”  

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Indian Super League stars sign groundbreaking boot deal

The Mumbai born pair have signed a multi-year deal with US sports powerhouse New Balance.

Striker Rane, a former under 23 Indian international, joined Indian Super League side ATK in the summer draft whilst defender Bheke has been earning rave reviews for current ISL league leaders Bengaluru FC.

The pair become the first Indian ISL players to sign to the brand.

“I am delighted to be linking up New Balance and being part of their strategic plan to increase their presence in Asia,” Rane said. 

“I’ve been wearing their boots since the start of the season, the look and feel fantastic.  Hopefully this will be a successful relationship for us, both on and off the pitch.”

Bheke echoed Rane’s comments: “I’ve been really impressed with the quality and comfort of New Balance’s boots; to perform at your best you have to feel the best you can on the pitch.  I know wearing New Balance boots will help me do just that.” 

Stuart Henwood, New Balance’s Country Manager for the Middle East and India, said:

“New Balance India is proud to sign and be working with Jayesh and Rahul. As we continue to scale and grow the brand in India we look forward to working with top athletes such as them.”

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Sporting Group International purchase YFI

The new ownership sees SGI acquiring a 100% share with the deal being completed with Adrian Wright, CEO of SGI making the 8,400 miles round trip to Delhi to meet with the team at their new Indian offices to sign the contract.

Paul Schuttenbelt Director of PSI (YFI) commented, “We selected SGI as our new owner based on the passion and belief of their CEO that Indian football will blossom and continue with its growth.

“SGI also have serious aspirations to assist India with the growth of football and impart valuable knowledge and expertise from the UK.”

The average age of the players at Youth Football International is 12 and there are over 80 teams in the League.

Youth Football International runs its academy like a typical European football club, focusing on the children and their development and offering a safe and fun environment for them to enjoy playing football.

Adrian Wright who is also President of the Black Country Chamber of Commerce commented, “We understand that this type of acquisition is the first of its kind here in the UK and we are delighted to have the opportunity to both help develop the future skills of football in India, whilst expanding our respective business communities too.

“Within this development will be a review of the standard of coaching and the engagement level with the thousands of boys and girls that are participating week in week out.

“We firmly believe that ‘grassroot’ level is the way to develop future International players and we will be working closely with coaches to ensure that this development materialises.

“It is our aim to help develop skilful and confident footballers in a child orientated and safe environment.”