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Gloucestershire County Cricket Club partners with Seat Unique on a multi-year deal

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Seat Unique, a multi-year agreement to become an Official Partner of Gloucestershire County Cricket Club for the next four seasons.

This new agreement will enable Gloucestershire CCC members, fans and supporters to easily purchase Gloucestershire CCC hospitality packages and premium tickets for fixtures and events held at the Bristol County Ground.

Seat Unique is the premium ticketing marketplace helping fans get VIP access to the best live events. They work with venues, clubs and artists directly to ensure all premium tickets and hospitality packages available on their platform are 100% official.

Joe Kaniecki, Business Development Manager at Gloucester CCC said “The new partnership with Seat Unique, who were introduced to the club by Charlie Bannister of Sporting Group International, has been created to put the supporter experience at the heart of our hospitality offering. We wanted to provide an easy booking platform for our Members and supporters to purchase hospitality packages online for the coming season, and we’re delighted to be able to use the excellent platform hosted by Seat Unique.”

Matt Judge, Head of Commercial at Seat Unique added “We are really excited to be working with Gloucestershire Cricket. At Seat Unique, we see the power of digital transformation and by moving the hospitality and premium tickets onto an online platform, we are opening up access for the fans to book online in just a few clicks of the button at any time of day.”

Charlie Bannister, Head of Sponsorship at SGI, commented “I am excited to see this partnership develop over the next four years as Seat Unique continue to grow their impressive portfolio of cricket clubs up and down the country providing state of the art technology for the hospitality booking experience.” Additional information can be found at https://www.seatunique.com/blog/gloucestershire-cricket-seat-unique-partnership-announcement/

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SGI News

SGI drives in Cazoo as an Official Partner of the EFL

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Cazoo, the UK’s leading online car retailer, a multi-year agreement to become an Official Partner of the EFL.

The multi-year deal announced by SGI today, will cover all 72 EFL Clubs from next season and enable Cazoo to increase their brand awareness and exposure throughout the UK with significant match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL finals.  

Cazoo is pioneering the shift to online car buying and, since its launch just over one year ago, has already delivered almost 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying high quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with the EFL who are at the heart of communities across the country.

“Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”

The management team at SGI have over 16 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of this deal, which was executed extremely efficiently by both parties.

“SGI have a longstanding relationship with Cazoo to manage all their sports marketing in football.”

Additional information can be found at www.efl.com www.sportinggi.com and www.cazoo.co.uk