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DafaNews partner with Indian Super League side Hyderabad FC

Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client Dafanews, an agreement to become their Principal Partner of the Hyderabad FC for the 2021-22 season of the Indian Super League.

The association will see Hyderabad FC sport the DafaNews logo on all of their match jerseys throughout the ISL season. The partnership was secured with the collective effort from the SGI’s UK and the Indian Sponsorship teams.

DafaNews is a one-stop online sports news portal, which has partnered with top football clubs across the globe, they entered India’s premier football league in the 2019-20 season. The news portal publishes daily news, opinions, resources, interviews, and analysis and meets the demands of all sports fans, reporting consistently about the world of sport.

Varun Tripuraneni, Co-Owner of Hyderabad FC commented “We are delighted to have onboard one of the leading online sports news hubs in the country. With DafaNews being a renowned player in their space, this partnership will give us an opportunity to build some meaningful campaigns in the season ahead and make it a win-win partnership for both brands. This partnership is just the start of a much larger association in the years to come. We are thankful to Sporting Group International for their assistance in getting this deal closed and we hope to continue working with them in the long term.”


A DafaNews spokesperson said “We’re delighted to partner with Hyderabad FC and grow our portfolio of partners. The league’s following increases year on year and we expect it to continue to do so.”

This announcement further expands SGI’s portfolio of sponsorship activity in recent times after completing deals in the UK, Europe, India and the USA.

Adrian Wright, Chief Executive Officer of Sporting Group International, added “India is a major market in the Global growth of SGI, this deal illustrates how far we have come in this territory, from delivering grassroots academies and leagues to professional player management and now major sponsorships, we are now fully immersed in Indian sports ecosystem. DafaNews and Hyderabad FC is our first major sponsorship deal in India with great collaborative work from both offices in Birmingham and New Delhi. A special mention to Charlie Bannister (Head of Sponsorship) and Pranay Kapuria (Head of Sponsorship & Talent Management) for all their hard work and joined-up thinking – this is just the start, and we are here to grow.”

Additional information can be found at www.sportinggi.com, https://in.dafanews.com, and https://hyderabadfc.co.in/

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SGI News

Sporting Group International announces promotions for two employees

Sporting Group International (SGI) are delighted to announce that two of our employees have been promoted within the group.

Pranay Kapuria and Charlie Bannister have been promoted to Head of Sponsorship India & Talent Management and Head of Sponsorship UK respectively.

Pranay joined the business in 2016 as Research and Social Media Executive before returning to India to be the General Manager of SGI’s India office out in Delhi.

He will now lead the sponsorship team in addition to talent management out in India connecting brands with rights holders across a multitude of sports complimenting the recent completed deals with brands such as Apollo Tyres and My Protein.

Charlie joined Sporting Group International in 2018 initially as a Recruitment Consultant for our sister business Sportingjobs.co.uk before transitioning into the sponsorship team of SGI.

He will now lead the sponsorship activities of SGI in the UK aiming to add to the portfolio of successful deals he has completed that include brands such as Dafabet and Luke 1977.

Adrian Wright, Chief Executive Officer of Sporting Group International commented “I am delighted for both Pranay and Charlie, the ethos created at SGI is to promote from within,  where possible. Both individuals have shown an exceptional aptitude to diversify their skill sets and deliver great results for the Group – I wish them all the very best for the future.”

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Gloucestershire County Cricket Club partners with Seat Unique on a multi-year deal

Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Seat Unique, a multi-year agreement to become an Official Partner of Gloucestershire County Cricket Club for the next four seasons.

This new agreement will enable Gloucestershire CCC members, fans and supporters to easily purchase Gloucestershire CCC hospitality packages and premium tickets for fixtures and events held at the Bristol County Ground.

Seat Unique is the premium ticketing marketplace helping fans get VIP access to the best live events. They work with venues, clubs and artists directly to ensure all premium tickets and hospitality packages available on their platform are 100% official.

Joe Kaniecki, Business Development Manager at Gloucester CCC said “The new partnership with Seat Unique, who were introduced to the club by Charlie Bannister of Sporting Group International, has been created to put the supporter experience at the heart of our hospitality offering. We wanted to provide an easy booking platform for our Members and supporters to purchase hospitality packages online for the coming season, and we’re delighted to be able to use the excellent platform hosted by Seat Unique.”

Matt Judge, Head of Commercial at Seat Unique added “We are really excited to be working with Gloucestershire Cricket. At Seat Unique, we see the power of digital transformation and by moving the hospitality and premium tickets onto an online platform, we are opening up access for the fans to book online in just a few clicks of the button at any time of day.”

Charlie Bannister, Head of Sponsorship at SGI, commented “I am excited to see this partnership develop over the next four years as Seat Unique continue to grow their impressive portfolio of cricket clubs up and down the country providing state of the art technology for the hospitality booking experience.” Additional information can be found at https://www.seatunique.com/blog/gloucestershire-cricket-seat-unique-partnership-announcement/

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Indian Super League stars sign groundbreaking boot deal

The Mumbai born pair have signed a multi-year deal with US sports powerhouse New Balance.

Striker Rane, a former under 23 Indian international, joined Indian Super League side ATK in the summer draft whilst defender Bheke has been earning rave reviews for current ISL league leaders Bengaluru FC.

The pair become the first Indian ISL players to sign to the brand.

“I am delighted to be linking up New Balance and being part of their strategic plan to increase their presence in Asia,” Rane said. 

“I’ve been wearing their boots since the start of the season, the look and feel fantastic.  Hopefully this will be a successful relationship for us, both on and off the pitch.”

Bheke echoed Rane’s comments: “I’ve been really impressed with the quality and comfort of New Balance’s boots; to perform at your best you have to feel the best you can on the pitch.  I know wearing New Balance boots will help me do just that.” 

Stuart Henwood, New Balance’s Country Manager for the Middle East and India, said:

“New Balance India is proud to sign and be working with Jayesh and Rahul. As we continue to scale and grow the brand in India we look forward to working with top athletes such as them.”