SGI News

Dafabet secures branding rights for the T20 Finals Day

Sporting Group International are delighted to announce that we were instrumental in assisting our client Dafabet with extensive branding rights for the Vitality Blast T20 Finals Day, hosted at Edgbaston Stadium.

The iconic Dafabet logo featured prominently with over 75 metres of static advertising on the South Stand at Edgbaston, as well as featuring on the highly popular 501* box (one of the highest in-bowl media assets in sport).

Charlie Bannister, SGI’s sponsorship consultant adds, “Once again we were delighted to provide one of our clients with fantastic branding opportunities at one of the most prestigious sporting arenas in the world. With the sport of cricket becoming increasingly popular across the globe, this was a great opportunity for Dafabet to showcase their brand in front of a global audience.” With cricket becoming Dafabets’ fastest growing international sport, the opportunity was well aligned with their brand objectives and aspirations.

Nottinghamshire Outlaws were the eventual winners of the trophy. After a wash out on Saturday and three reduced games on Sunday, Ben Duckett scored a magnificent 53* to steer his side to a second T20 trophy with 16 balls to spare.

Sporting Group International and Dafabet urge those choosing to participate in gambling to do so responsibly.

Sporting Jobs

Vacancy – Store and Merchandising Manager

Our client has an exciting opportunity to join their retail team and is looking to recruit a highly motivated and enthusiastic individual to manage their Fan Hub and Stadium Stores.

The successful candidate will be available to work any five days out of seven, this will include all home match days.

Reporting into the Head of Retail, you will be responsible for managing all aspects of the day to day running of the retail stores to the highest standard, maintaining a focus on sales, customer service footfall, events and merchandise whilst carrying out all aspects of the Stores and Merchandise Manager role.

Key duties and responsibilities include but are not limited to:

  • Using a commercially focused approach to continually maximize sales and profitability opportunities within Fan Hub and Stadium stores.
  • Creation and delivery of Fan Hub and Store marketing, liaising with relevant stakeholders on these to ensure seamless delivery.
  • Ensuring sales are maximised by actively seeking and organising a calendar of Fan Hub/Store Events throughout the year i.e. Player Signings, Penalty Shoot-Out competitions, Hub Talks, School Visits etc.
  • Delivering the retail stores P&L, controlling costs within agreed budgets.
  • Conduct buying visits to suppliers (excluding technical partner) alongside the Head of Retail proposing lines for purchase to ensure that retail product is kept fresh and stock levels remain at appropriate levels.
  • The role would ideally suit a candidate who is able to demonstrate previous experience in managing dual retail sites and retail events.

Other attributes include:

  • Effective time management and communication skills
  • Inspirational and confident approach
  • Strong commercial and retail knowledge
  • The ability to manage, develop and motivate a team
  • Positively represents the company Brand and operates with a high level of integrity
Sporting Jobs

Vacancy – Payroll Administrator

Our client has an exciting opportunity for a new team member to support the Payroll Manager in undertaking the payroll administration of the club and other associated business and client payroll, ensuring 100% accuracy of all records throughout the system.

They are looking for someone with strong attention to detail who can create and maintain employees’ records, calculation of wages and salaries and applicable deductions based on employee attendance & timesheet records.

Although advertised as a full-time role, there is the opportunity to discuss the flexibility of part time hours.

Role Responsibilities:

  • To undertake payroll administration ensuring the correct application, accuracy and timescales are met for the payrolls.
  • Calculation and payment of National Insurance, Income Tax, Pension, Attachment of Earnings Orders, SSP, SMP, Student Loans and Year End Returns in line with legislation.
  • Payroll administration including New starter/leaver administration, overtime payments, travel and subsistence and other emoluments, variations to pay, absences, bonus calculations, allowances and any other payments relating contractual payments.
  • Maintenance of the Company’s time and attendance and payroll systems.
  • Completion and maintenance of all relevant documents for payroll, accounting, and audit purposes.
  • To ensure all Payroll deductions are paid over accurately and on time
  • Preparation of HMRC payments & pension documentation, SSP1, etc.
  • Maintenance of Fleet records
  • Processing of Expense payments
  • Detecting & communicating anomalies
  • Assist in system configuration
  • To act as a point of contact for employees, dealing with a wide variety of queries, referring more complex queries to Payroll Manager
  • To produce monthly reports as requested on staff data
  • To ensure that all data is managed in accordance with statutory legislation and other guidance.
  • Year-End Returns Knowledge of Time & Attendance Systems

The following criteria are essential for the Role:

  • Previous experience within a busy Payroll Department
  • Experience in processing high volume varied payrolls & ability to work to tight deadlines
  • Strong knowledge and use of Microsoft packages
  • Excellent communication skills & professional effect with employees at all levels
  • Ability to work to tight deadlinesAttention to detail
  • Proactive can-do attitude
  • Team player
  • Knowledge of Sage Payroll
  • Willingness to learn
  • Have the ability to exercise discretion when dealing with confidential matters
  • Excellent telephone manner & interpersonal skills
  • High level of accuracy
  • Strong organisational skills & multi-tasking abilities
  • Knowledge of Time & Attendance Systems

The following criteria are desirable for the role:

  • Professional payroll qualification
  • AAT or relevant work experience
  • Knowledge of Time & Attendance Systems

Sporting Jobs

Vacancy – Tournament Director ( no longer available )

Our clients vision is to improve the personal and professional lives of its Members.  To assist with delivering its core objectives, our client is seeking to recruit a Tournament Director based at it’s regional office in Guildford.  Reporting to the Regional Secretary, the Tournament Director will be responsible for planning, developing and delivering the Regional Tournament schedule on a daily basis for Members throughout the Region, overseeing the administration, delivery and activation of events primarily within the region but occasionally throughout the UK and internationally as required. 

Principal duties include:-

Co-ordination of all pre-event arrangements such as:  promoting the event; conducting planning meetings; course inspections; compilation and distribution of meeting notes and reports; preparation of local Rules and all tournament paperwork; and schedule/organize adequate staffing for the event.Deliver the Tournament to ensure the standards of our client are upheld and the expectations of Members, host venues, golfers and partners/sponsors are met to include:  overall responsibility for ensuring adequate administration processes (ie registration, starting, recording, rulings);  organizing collation of/posting results;  conduct prize-giving and presentations;  manage all Press and PR; co-ordinate all resources (to include support staff and equipment);  ensuring customer service standards, quality and expectations are met;  ensuring health and safety, driving and working hours regulations are adhered to;  and occasional driving of tournament vehicles to/from events.Ensuring all events are adequately budgeted for and delivered within pre-agreed budgets.Responsibility for the operation of BlueGolf and ensuring the accuracy of all administrative and public facing information pre and post event.Supporting the Regional Secretary and office staff when not at tournaments.Telephone and digital communications with Members, Golf Clubs and Partners/Sponsors.Playing an active role in achieving regional KPI’s designed to meet our clients strategy in terms of Member engagement, financial targets, benevolence and welfare, communication and commercial and playing opportunities.

As well as having an expert knowledge of the game and structure of golf the ideal candidate will be a competent, knowledgeable player, having passed our clients exams.  Areas of experience will include: database management, IT, administration, communication, customer care and staff management.  Holding a basic first aid qualification and being able to spend time away from home is essential for the role.  

The key competences to succeed in this role include:  the ability to lead and manage a small team, being flexible, organized with the ability to plan and prioritize work against strict and often distant deadlines, being customer and business focused whilst being a confident public speaker and decision maker, being highly motivated to continuously improve standards, giving attention to detail and understanding the profile, needs and demands of the business.   As well as having a positive approach and attitude, the successful applicant will be able to demonstrate they are a good communicator (verbally and in writing), they are able to remain calm under pressure and able to make, give and follow instructions.   

Whilst this is a permanent, full time role with the core hours of the business being 9 am to 5 pm Monday – Friday a large degree of working outside of these hours is expected with some weekend and bank holiday working.  In addition to a competitive salary, our client is offering a company car, membership of the pension scheme and (after a qualifying period) membership of the private healthcare, company sick pay, group income protection and group life assurance schemes.

To apply please click herePosted on Wednesday Jan 9

Sporting Jobs

Vacancy – Event Marketing Manager

Our client, a global sports venue, are seeking to recruit a Event Marketing Manager to join their Communications Team.

The Events Marketing Manager is responsible for creating and delivering marketing campaigns according to the annual events calendar.

To develop and lead on the overall strategic marketing activity for the 40 public events and responsible for the PR direction of brand and events calendar.

To manage the PR operation on event, responsible for the media accreditation process, crisis management communications and working with the filming crew, leading on event as the National Press Officer.

Key Responsibilities 

Strategy and Planning

Work closely with the Head of Events and Commercial Director to develop the annual Event Marketing and PR plan

To increase awareness of and to sell tickets to events and work closely with the external stakeholders such as F1, MotoGP, WEC, BSB, BTCC, Speedmachine and other event organisers to formulate marketing plans to meet event objectives 

To develop the PR strategy for events calendar.

Coordinating, Managing and Reporting

Coordinate and produce content for events via digital platforms including website, blog, EDM’s, social and online advertising

Create and monitor campaigns to represent the brand according to brand guidelines

Coordinate the production and distribution of printed marketing materials- pre event launch material and on event

Collaborate with the PR agency Coordinate the production and distribution of advertising across multimedia with a heavy focus on digital communications

Coordinate PR activity with partner organisations including third party agencies, sponsors and clients

Reporting on campaign analytics and effectiveness against objectives, including internal reports that provide meaningful information to respective stakeholders

Responsible for the event marketing budget and monitor spendOngoing tracking and reporting ROI against activity and sales trends for each event to present back to internal and external stakeholders

Manage the design of any marketing collateral, to create engaging copy across all platforms while working to a managed budget

Manage photography and videography on events

Maintain and build relationships with external and internal stakeholders such as, event organiser, agencies, suppliers and industry contacts

Manage and co-ordinate the local and regional distribution of marketing collateral for events

Assist with communications as required to support the PR and crisis communications plans for events

Identifying key target audiences, managing and segmenting data, identifying gaps – develop CRM strategies for each campaign and coordinate CRM activity including communication emailsManage and execute marketing campaigns, on time and within agreed budget

Work with and brief external agencies including creative, crm, digital, PR and media to deliver campaign activity to meet business objectives

Complete competitor benchmarking for promotional activity and report regularly

Liaise with the PR agency to deliver supporting activity for promotional campaigns as required

Provide weekly on-going events and campaign effectiveness reports, and make recommendations to drive continuous improvement, achieve revenue targets and optimise budget spend

Knowledge and Skills

2:1 degree qualified in marketing or related field

Full clean UK driving licence

At least 5 years Marketing and PR experience in an event environment with some experience of marketing large scale events

Enthusiastic, positive can-do attitude, great team player

Open to change and ability to embrace change, willingness to learn and is a problem solver, innovative strategic thinkerAbility to work and thrive in a fast paced environment

Emotionally and professionally mature

A positive and vibrant personality with a creative and analytical mind set

Highly organised with the ability to manage multiple projects and competing priorities to meet deadlines

Excellent written, verbal and interpersonal communications skills with strong writing, proofing and editorial skills – excellent attention to detail

A proven ability to report on the effectiveness of a marketing campaign

A high level of expertise in Microsoft Office suite Understanding of all the components of the marketing strategy including print and digital media and how to effectively combine these elements

Flexible approach to working hours, including weekends and some eveningsAmbitious, commercial marketer with digital marketing experience

Knowledge and experience of successful end-to end event planning within budget

Able to work successfully with internal stakeholders & external contactsMust have a proven success rate in selling tickets to events and running the PR for events

Key Relationships

Executive Team, Marketing and Communications Team, Corporate Sales Team, Hospitality Sales Team, Contact Centre Team, Events Team, Catering Team, Drive Experiences Team, Merchandising Team, BRDC, External Agencies, Industry Media, Local and National Press Journalists and Event Organisers.

To apply please click herePosted on Wednesday Jan 9

Sporting Jobs

Vacancy – B2B Marketing Manager ( no longer available )

Our client, a global sporting venue, are looking for a B2B Marketing Manager to join their Commercial Team. 

You will be responsible for the formulation and implementation of the Drive brand and B2B brand marketing communications plans – to build awareness, generate sales leads and revenue.

Drive Brand Key Responsibilities 

Develop, implement a marketing strategy, both on and offline

Develop a clear positioning and points of differentiation for the brand and ensure that all marketing communications, both offline and online, reflect the Drive positioning

The design and delivery of a set of brand guidelines

Enthusiastic acceptance of the brand plan within the business and with key stakeholders, including the Drive Operations team

Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive new customer acquisition

Measure and report on the success of promotional campaigns.

Produce sales analysis and campaign reports 

The collection and processing of customer feedback to drive continuous improvement in brand performance

Drive our New Product development process.

In addition to identifying opportunities, this includes the development of business cases, as appropriate 

Own the Social Media Marketing strategy, from platform choice through to measurement, best practice content creation and amplification 

Manage third party agency content

Monitor and control budgeted brand expenditure

To monitor and report on competitor activity to ensure that the product offer continually evolves and underpins the brand positioning

Drive Brand Key Responsibilities 

Create and manage the brand B2B marketing plan to increase leads and revenue for the Conference and Corporate Events, Track and Testing and Corporate Hospitality

To implement a brand B2B PR and Social Media strategy for corporate and agency bookers 

To develop and manage the brand B2B continuous e-contact strategy – optimising the booker journey 

To define, execute and manage the booker loyalty / incentive programme to drive sales and increase customer loyalty 

Develop and maintain a corporate and booker database Design and produce effective B2B brand collateral 

To support the C&E, Hospitality and Track and Testing sales teams i.e. collateral production, advertising, editorial, exhibitions, FAM trips 

To conduct ROI analysis on all marketing activity and adjust strategy accordingly 

To monitor and report competitor activity to ensure that the product offer continually evolves and underpins the brand positioning Agency management – working with our key design, print, CRM and digital agencies 

To manage and monitor the b2B marketing budget 

To manage the customer insight through post event booker feedback surveyGenerating new innovative ideas to drive booker engagement 

Key Relationships

Commercial Director, Senior Management Team, Commercial Marketing Team, Sales, Finance, Events and Drive.All 3rd party agencies.

Knowledge, Skills & Qualifications

The ability to communicate effectively on all levels.

The ability to manage and drive multi-dimensional projects and initiatives

A good eye for detail and a desire to take responsibility.

A friendly, outgoing nature and ability to work as part of a teamA ‘can do’, proactive attitude

Flexible approach to working hours, including weekends and some evenings. 

Experience of demand creation and contact acquisition campaigns with quality brands

Experience of integrated promotional, direct marketing and advertising campaign

Good understanding of digital & social media Marketing qualification or CIM

Full, clean UK driving license

Flexible approach to working hours, including weekends and some evenings.

Ambitious, commercial marketer with digital marketing experience, gained from an events or client-facing environment

B2B marketing experience

Experience of managing budgets and financial planning

Knowledge and experience of successful end-to end event planning

Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.

Strong and creative copywriting skills.Good understanding and awareness of brand management

An analytical and creative thinker.

Able to manage a demanding schedule and deliver multiple marketing projects to deadline

Self-motivated with a proactive approach to all work activities.Advanced Microsoft Office skills including Word, PowerPoint and Excel.

A true passion and expert knowledge of the events industry with an interest in food, drink and the arts.

In addition to the above, knowledge and experience of the leisure and hospitality and/or gift experience market would be advantageous.

To apply please click here

Sporting Jobs

Vacancy – Membership Services Manager (Affinity) ( no longer available )

Our client is a professional football club based in Scotland. They are seeking a Membership Services Manager (Affinity) to join their Commercial & Marketing team. 

Main Responsibilities

Work closely with the Commercial Director and Marketing Manager to drive a growth and retention strategy in order to deliver volume and sustainable income growth against ambitious targets.

Draw on the marketing, sales, communications and digital services at the Club to develop and manage the delivery of campaigns designed to retain existing members and recruit new members.

Ensure membership offerings are clearly presented through the Club’s digital channels, onsite and wider public activities.

Develop and continuously update print and digital collateral which supports the initiatives, always making sure communications, advertising and literature comply with Club brand guidelines.

Ensure that benefits delivery is carried out across all departments to improve membership satisfaction. 

Lead on the planning and delivery of members’ events and develop a regular programme of activities for members.Work with the relevant Club departments to deliver a regular and comprehensive events programme for members.

Work closely with the Finance Department to implement a reconciliation system to ensure that reporting of income is consistent.

Continue to drive Direct Debit as the primary renewal method to improve retention rates.

Work closely with the Club’s Insights Manager to regularly interrogate and analyse the databases to support recruitment and retention activities, improve campaign effectiveness understand trends and identify opportunities.

Monitor all metrics relevant to measuring engagement levels, progress and impact across both initiatives.

Synthesise membership data into comprehensive reports that can be delivered at senior management level.

Research and acquire opportunities to promote membership via partnerships or third party affiliates.Maintain a strong understanding of membership practices by attending networking events as and when appropriate.

Skills, experience and knowledge

Practical and thorough knowledge and understanding of managing a membership scheme, with experience of leading a membership or loyalty scheme within a major institution

Experience of delivering multi-channel marketing campaigns and the ability to use digital marketing tools

Extensive experience of using CRM / stakeholder management systems and interrogating data and reporting

Ability to analyse data and develop information into reports for wider dissemination or presentation

Ability to work to deadlines

Intermediate to advanced level abilities on Microsoft Word, Excel and PowerPoint

Excellent copywriting and editing skills

Event management experience

Comfortable managing a budget and able to plan and forecast effectively

Prior line management experience


Degree or equivalent

Personal attributes

Absolute attention to detail

A high level of practical and organisational skills

Results driven and highly numerate

Strong interpersonal skills

Strong oral and written communication skills

Ability to work on own initiative

Ability to work as part of a team and to support colleaguesWillingness to learn new skills

Ability to work in a changing and flexible organisation

To apply click herePosted on Thursday Jan 3

Sporting Jobs

Vacancy – Client Services Executive ( no longer available )

Our client is currently recruiting for a newly created position to support its Commercial team in generating new and retaining existing Partner relationships.

They are one of sports most recognisable and respected global organisations with over 8,000 Members working in over 80 countries around the world.  Their vision is to improve the personal and professional lives of their members and providing a quality service to its commercial partners is a key enabler to deliver that vision.

Based at the Head Office, the successful candidate will support the Executive Director – Commercial and their Partnership Managers to build and retain effective relationships and ensure all obligations to their partners are fulfilled whilst continually monitoring and addressing issues to ensure effective levels of customer satisfaction.

The successful candidate’s role would include:

Acting as account relationship manager, assisting with the completion and implementation of Partnership contracts and agreements;Producing commercial documentation and collateral including drafting proposals, presentation and marketing material;Working closely with the media department to ensure the delivery of effective, timely and quality campaigns;Producing regular updates on Partner activity to the Commercial team, companywide and externally as required to ensure key stakeholders are aware of and understand the value of opportunities presented by Partners;Collaborate with the corporate events team to organise events/activities for Partners;Continually explore opportunities to best promote their Partners and for the Partners to network;Assist with all financial aspects of the Commercial Department (e.g. raising invoices, monitoring spends and ensuring payment of accounts).

Qualifications and experience that are essential for the role include:

Customer carPlanning and organising (creating and developing action plans)Working to strict deadlinesKnowledge of Microsoft Office suite, Database/CRM (desirableknowledge of the golf industry (ideally) and although not essentialsome knowledge of financial aspects of business would be usefulBuilding and retaining excellent relationships and effectively grasping customer needs whilst having good attention to detail are amongst the key competences to succeed in the roleHaving a flexible approach with the ability to quickly and effectively adapt to changeUnderstanding the demands and needs of the golf industry would be beneficial

This is an excellent opportunity for the successful candidate to make a positive difference within a busy team, working for a professional Organisation ‘making golf happen’.

In addition to a competitive salary, the Association is offering membership of the pension scheme, access to the employee assistance programme and selective Membership benefits and (after a qualifying period) membership of the private healthcare group income protection and group life assurance schemes.

This is a permanent, full-time role working 35 hours per week around the core hours of the business 9 am until 5 pm Monday to Friday.

To apply please click here Posted on Thursday Jan 3

Sporting Jobs

Vacancy – Digital Marketing Manager ( no longer available )

Our client are seeking a Digital Marketing Manager to plan, develop & implement the Clubs digital strategy, so as to enhance revenue across all  streams, in line with the short, middle and long term aims of the Club.  

Key responsibilities:  

• Develop & implement the Clubs domestic & international fan growth strategy, to adapt to changes in stadium & league position  

• Develop & implement a data driven digital marketing strategy for all ticketing, hospitality, partners and retail products  

• Manage the technical implementation of all ticketing, hospitality and retail campaigns  

• Ensure all Digital marketing initiatives are integrated into the Clubs communication plan  

• Manage and implement the Club’s loyalty programme, liaise with the Club’s CRM agency in relation to the reconciliation of awards and management of holders Cash club accounts  

• Manage and implement the Club’s multi use payment solution, liaise with the club’s CRM agency, the Club’s Finance team and communicate with Season Ticket holders and Super Hoops members in regards their Pay account activity 

• Work with Club sponsors to activate their digital & CRM rights  

• Participate in the implementation of the club’s membership scheme including growing  numbers, pack procurement & dispatch lists  

• Manage the maintenance and all developments of our database  

• Analyse and evaluate progress across all digital initiatives, and report to business  

• Carry out fan research, competitor benchmarking and customer surveys to benefit all areas of the business  

• Manage relationship with club’s CRM agency in relation to Hospitality, Ticketing provider & Online Superstore 

• Participate in the appraisal process  

• Comply with all company policies/procedures. Adhere to all company regulations regarding  policies, procedures, safeguarding, health, safety and security  

• Ensure that all Club digital marketing communication’s comply with the General Data Protection Regulation (EU) 2016/679 (GDPR)  

• Provide digital marketing support on matchdays 

• Assist with the management of the matchday Fanzone  

• All other duties that may arise from time to time and fall within the scope of this position  Person Specification  Key Skills  

• Educated to Degree level  

• Experience in the Football/Sports industry  

• Excellent writing skills with an eye for detail 

• Good computing skills, including experience of Excel & Photoshop  

• Extensive experience of working with data and CRM systems (ideally a knowledge of Microsoft’s Dynamics CRM application, customised and configured for Sports data model and Supporter Marketing requirements, including Customer Service)  

• Excellent communicator with a positive, collaborative and flexible style  

• Have a good understanding of the football environment 

To apply please click herePosted on Thursday Jan 3

Sporting Jobs

Vacancy – Junior / Graduate Sales Executive ( no longer available )

Our client is a major rights holder in a multitude of sports, they offer companies and brands the opportunity to promote themselves at some of the world’s top sporting events, including the English Premier League & Spanish La Liga. They are excited to embark on stage 2 of an aggressive and extensive growth strategy, as they look to build a sales team that can sell the LED advertising at more clubs across the EPL the Championship and the Spanish La Liga. They have a fantastic season ahead of them with even more opportunities and are looking to further develop our sales force. As well as offering an excellent commission structure, you will have the optimum training and the opportunity for fantastic career progression.

The Role:

As a Sales Executive you will work closely with a Senior Executive or Manager and will receive extensive training from day one to kick start your sales career.

You will be mentored by one of their top billers and then expected to generate your own lead research and contact information by using your initiative and the ability to think on your feet.

Essentially your role as a “Buddy” is to learn as much as you can from their highly experienced sales team.

Whilst you are “buddying” you will be given the opportunity to earn commission between 1-3% of your Senior Executive’s deal value by either finding the lead, by reaching the decision maker or both.

Once you have shown a good understanding of the lead process, and demonstrated you have the ability to reach decision makers they will unleash you onto the telephone.

This is an excellent opportunity for a sale driven and money motivated individual who has the desire to succeed.

Responsibilities include:

Prospecting new leads using a variety of cold calling techniques.Updating company database with new contacts and tracking prospective clients across sales cycle.Working to strict activity targetsSupporting your Senior Executive


Confident, ambitious and tenacious.Ability to work successfully under pressure and against tight deadlinesCreative and quick wittedIn order for you to successfully sell to and build long term business relationships at director level – intelligence, gravitas and strong communication skills are paramount.Ideally you will have ability to understand the money making potential, you will be hungry intelligent, enthusiastic and above all have a real desire and hunger to overachieve.

What we offer in return?

Excellent trainingHuge money making potentialA good sales grounding you will be able to use in the future.You will work in a lively and exciting open plan office in the heart of the City.The opportunity to join a growing brand at a pivotal point of our evolution.There is real scope here to put forward your own creative ideas and build a long term career.

To apply please click herePosted on Thursday Jan 3