partner with Walsall FC

Aug 02, 2021

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Global sports agency Sporting Group International (SGI) are delighted to announce they have secured their client, the rights to be the Official Betting Partner of Walsall Football Club for the forthcoming season.

As part of the sponsorship deal, will be the Saddlers' Official Betting Partner, enjoying a strong presence at the Banks’ Stadium, on the club's website and through several other promotional channels. The betting sites comparison platform will also be granted permission to use the club's logos and marketing collateral, celebrating this partnership via its own marketing activities.

Leon Hughes, CEO of, says "We are incredibly excited to announce as the Official Betting Partners of Walsall FC.

This deal not only allows us to support the club over the course of the coming season but build on our existing high-profile sponsorship portfolio. We look forward to working closely with the team at Walsall FC to create engaging content for the club and its loyal fans."

Alex Smith, Head of Commercial at Walsall FC added: ‘Walsall FC is delighted to welcome as a commercial partner as we welcome supporters back to the Banks' Stadium for the 2021-22 season.  The club takes its responsibility toward betting seriously and is pleased to be able to help them make good decisions with where they bet using the platform’

This latest announcement adds to the portfolio of deals recently completed by SGI across the UK, Europe, America and India.

Sporting Group International’s Head of Sponsorship Charlie Bannister commented: "We are delighted to broker this partnership between and Walsall FC for the upcoming season. The branding on show will have added impact with the recent announcement of fans being allowed back in stadiums, which is welcome news for us all. We are excited to see this partnership come to life over the season."

Sporting Group International and urge those choosing to participate in gambling to do so responsibly.

Further information can be found at, and