SGI drives in Cazoo as an Official Partner of the EFL

Mar 12, 2021

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Midlands based Sporting Group International (SGI) are delighted to announce they have secured their client Cazoo, the UK’s leading online car retailer, a multi-year agreement to become an Official Partner of the EFL.

The multi-year deal announced by SGI today, will cover all 72 EFL Clubs from next season and enable Cazoo to increase their brand awareness and exposure throughout the UK with significant match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL finals.  

Cazoo is pioneering the shift to online car buying and, since its launch just over one year ago, has already delivered almost 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying high quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with the EFL who are at the heart of communities across the country.

“Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”

The management team at SGI have over 16 years’ experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.

Adrian Wright, CEO at SGI commented, “We were delighted to assist Cazoo with the negotiation of this deal, which was executed extremely efficiently by both parties.

"SGI have a longstanding relationship with Cazoo to manage all their sports marketing in football.”

Additional information can be found at and