Following their role in brokering the Duelbits partnership for ‘Battle Of The Beasts’, Sporting Group International (SGI) has secured a further landmark agreement that sees former World’s Strongest Man Eddie Hall appointed as a Duelbits brand ambassador and host of the company’s new Monthly Lottery.
Duelbits, the fast-growing crypto casino and sportsbook brand, has officially signed a landmark ambassador deal with former World’s Strongest Man and global strongman icon Eddie Hall. The partnership, brokered by Sporting Group International (SGI), will see Hall become a key face of the Duelbits brand while also hosting the companies newly launched Monthly Lottery.
The Duelbits Monthly Lottery promises to deliver entertainment, unpredictability, and plenty of laughs, combining Eddie’s trademark humour with a rotating series of quirky, playful, and often outrageous themes. Each month will feature a brand-new creative concept and bespoke promotional imagery, ensuring fans and Duelbits customers have something fresh, funny, and instantly recognisable to look forward to.
Beyond the fun, the lottery offers Duelbits users the chance to win a life-changing amount of money every single month, reinforcing the brand’s commitment to rewarding its community with innovative and engaging experiences.
The partnership marks another major milestone for Duelbits as it continues to elevate its global profile through bold creative collaborations and high-impact ambassador relationships.
Duelbits Chief Marketing Officer, Jasper Hoekert
“Eddie Hall is the perfect fit for Duelbits. His power, personality, and global fanbase mirror exactly what our brand is all about—big energy, big entertainment, and a community that loves to get involved. Building on the success of Battle of the Beast, we’re now exploring a different kind of fast-paced, engaging content—designed to bring our Monthly Lottery to life with a fresh twist. Eddie embodies that spirit perfectly. We’re pumped to have him back in the Duelbits family and excited to create more unforgettable moments for our players.”
Eddie Hall (The Beast)
“I’m buzzing to be teaming up with Duelbits again, following a fantastic collaboration with Battle of the Beasts. When they told me about the monthly lottery, I thought, ‘Sign me up!’ It’s going to be loads of fun, full of laughs, and I can’t wait to get stuck into filming and presenting the draws. This is just the start, and we’ve got some brilliant ideas lined up.”
Ian Dutton, Managing Director, Sporting Group International (Draft)
“We’re delighted to have secured this partnership between Duelbits and Eddie Hall. Eddie is one of the most recognisable sporting personalities on the planet, and this collaboration showcases SGI’s ability to align global brands with authentic, high-impact talent. The new Duelbits Monthly Lottery is an exciting concept, and Eddie is the perfect figure to front it. We’re incredibly proud to support both parties in bringing this to life.
About SGI
Sporting Group International is a specialist agency providing recruitment, sports marketing, sponsorship, international market development and talent management services. Formed by a team with extensive experience across global sport, SGI has built long-standing relationships with major leagues, federations, brands and rights holders worldwide.
About Duelbits
Duelbits is a crypto casino and sportsbook delivering an innovative, rewarding and user-focused gaming experience. Launched in 2020, Duelbits has rapidly evolved into a premium platform within the crypto ecosystem, providing players with fast, secure transactions and a wide range of entertainment options. The brand continues to expand globally through strategic partnerships and cutting-edge digital initiatives.
