SGI has been appointed as the sports marketing agency for Navigator Global, the international platform launched by Santander to help companies and SMEs accelerate their global expansion through international connections, market intelligence and business opportunities.

Through this partnership, SGI will work alongside Navigator Global to help companies use sports sponsorship as a strategic tool for internationalisation, commercial development and global growth. The collaboration aims to support SMEs in leveraging sport as a platform to access new markets, generate international business opportunities and build strategic relationships worldwide.

The partnership will connect companies with sports properties, clubs, federations and international platforms capable of delivering visibility, networking opportunities and commercial impact across multiple territories.

Navigator Global, recently launched in Spain, combines market intelligence, expert advisory services and access to an international network of trusted partners across more than 40 global markets.

John Carroll, CEO of Navigator Global, commented:

“Businesses today need practical tools that allow them to grow internationally with greater speed and confidence. Sport represents a unique global platform to build commercial relationships, enter new markets and strengthen international brand awareness. We are delighted to work with SGI to bring these opportunities to SMEs.”

Diego Pesque, Country Manager Spain at SGI, added:

“More and more companies understand that sports sponsorship is no longer only about branding; it is a powerful commercial and internationalisation tool. This partnership with Navigator Global will allow us to help SMEs use sport to generate business, connect with new markets and accelerate international growth.”

This appointment further strengthens SGI’s position as a specialist agency connecting sport, business and international expansion for brands and companies worldwide.