SGI Brokers Multi-Year Partnership Extension Between Valero and Texas Super Kings Through 2028

5 hours ago

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Sporting Group International (SGI) is proud to announce the successful brokering of a three-year partnership extension between Valero and Major League Cricket franchise Texas Super Kings (TSK), extending the relationship through to the 2028 season.

The renewed agreement further strengthens the long-term collaboration between one of the United States’ leading energy companies and one of the most recognisable cricket franchises in North America. This partnership extension reflects the continued growth of Major League Cricket (MLC) and the increasing commercial momentum surrounding the sport in the United States.

SGI played a key role in facilitating discussions and bringing both parties together to continue building on a partnership that has already delivered strong brand visibility and fan engagement during the inaugural seasons of MLC.

As cricket continues its rapid expansion across the US market, partnerships such as this showcase the growing commercial opportunities available to brands looking to connect with multicultural and globally engaged audiences.

Texas Super Kings, one of the league’s flagship franchises, has quickly established itself as a major force within Major League Cricket, supported by a passionate fan base and strong ties to the globally recognised Super Kings ecosystem.

Speaking on the extension, Adrian Wright, CEO of SGI expressed “We take great pride in continuing to support partnerships that contribute to the long-term growth of cricket and sports business opportunities across emerging global markets”.

"We are delighted to welcome Valero back to the Texas Super Kings family as an Associate Partner. Their continued support reflects a shared belief in high performance, consistency, and execution at the highest level. Together, we will continue to create meaningful digital storytelling, marketing impact, and premium experiences for Valero's customers," said Mr. Anurag Jain, Co-Owner of Texas Super Kings

The renewed collaboration between Valero and Texas Super Kings highlights the shared ambition of both organisations to continue building meaningful engagement with fans while contributing to the evolution of professional cricket in the United States.