Under the agreement, SGI will design and execute the global sponsorship strategy for WPSL, establishing a unified commercial platform across the league’s growing portfolio of golf businesses operating under one umbrella. The partnership marks a significant step forward as WPSL continues to scale its international footprint and strengthen its position as the largest amateur golf communities in the world.
WPSL currently connects over 4 million current and past players across competitions operating in 64 countries, supported by 73 licensed operators with local headquarters and staffing in each territory. This structure creates a unique sponsorship proposition: while many sports rely primarily on broadcast viewership, WPSL offers brands direct engagement with a global playing community.
Through competitions such as the International Pairs 2026, expected to reach over 1 billion homes and generate more than 2 billion social media impressions, partners gain both mass visibility and meaningful on-the-ground activation.
Unlike traditional team-based sponsorship models, WPSL’s network enables brands to interact directly with millions of golfers through its licensee operators. This relationship-driven approach allows commercial partners to activate campaigns at a grassroots level while maintaining global reach — a combination rarely seen within the sports sponsorship landscape.
SGI and WPSL have agreed to develop a structured sponsorship programme built around one principal global partner spanning the entire WPSL model, alongside up to 15 additional industry-specific partners across sectors such as travel, finance, legal services, foreign exchange and technology. The main partnership is expected to represent a multi-year, seven-figure agreement, with further commercial opportunities created through brand activations delivered by licensees worldwide.
WPSL’s scale is already significant, connecting more than 4 million current and past players and delivering thousands of tournaments across some of the world’s most iconic bucket-list venues, including TPC Sawgrass, Royal St George’s, Royal County Down, Royal Dornoch, Costa Navarino, Marco Simone, Camiral, Ballybunion, Trump Doonbeg, Royal Birkdale, Hillside, Formby and many others. The platform attracts a unique blend of participants, from everyday golfers to well-known celebrities — including legends from Manchester United, Manchester City, Liverpool, Tottenham and Arsenal, alongside members of leading pop bands such as Westlife and Boyzone. Professional golfers also feature regularly, with Ryder Cup winners and European Tour champions competing across WPSL events. With a global community of 4 million players, WPSL represents a scale rarely seen in amateur sport — creating a network where a single brand can, almost overnight, engage directly with a vast international audience and reach a meaningful proportion of the world’s amateur golf market.
Adrian Wright, CEO of SGI, commented:
“Working with WPSL represents a unique opportunity for SGI. This is an exclusive and scarce business model that offers global brands instant access to a vast and highly engaged player base. The scale - from billions of media impressions to on-the-ground activation through 73 operators - creates a powerful platform that we believe will generate significant attention from leading international brands.”
Strategic planning between the two organisations anticipates over £6 million in initial sponsorship revenues within the next three years, alongside the potential for an additional £10 million in residual income opportunities generated through brand product distribution and commercial activation across WPSL’s player community.
Revenues will be shared between WPSL’s central operations, its subsidiaries and licensed partners, ensuring all stakeholders benefit from the growth of the global partnership.
Feisal Nahaboo, Founder and CEO of WPSL, added:
“SGI’s credibility and experience at the very highest level of global sport gives us enormous confidence as we enter the next stage of WPSL’s commercial development. Their ability to structure and deliver major brand partnerships will help elevate our global profile while creating meaningful opportunities for our licensees and partners worldwide.”
Revenue generated through the SGI partnership will support the expansion of WPSL’s central operations, including recruitment across marketing, branding, technology, finance, legal and HR functions. The central office will work collaboratively with subsidiaries and licensees to drive commercial growth, enhance competition funding - particularly at global finals - and reward high-performing licenses operators through sponsorship-linked incentives.
The SGI - WPSL partnership officially commences on 21 February 2026 with an initial five-year term, reflecting a shared ambition to create a powerful global sponsorship platform for the world’s fastest-growing amateur golf network.
