The global sports agency has successfully secured a major new commercial partnership between SA20 franchise Pretoria Capitals and Duelbits, with the fast growing betting platform joining as the team’s Official Betting Partner and front of shirt sponsor for the upcoming SA20 season.
The agreement completes the Pretoria Capitals’ shirt sponsorship lineup ahead of the new campaign and marks Duelbits’ first official partnership with a professional cricket franchise. As part of the deal, Duelbits will feature prominently across the Capitals’ on field kit, supported by a broader programme of digital activations, fan engagement initiatives, and creative content throughout the season.
Beyond brand visibility, the partnership has been structured around a shared ambition to deliver fan first storytelling, creator led content, and interactive digital experiences designed to engage supporters beyond matchdays. The collaboration reflects a modern, culture driven approach to sports sponsorship, aligning two ambitious, digital first brands.
The partnership represents another significant milestone for SGI, underlining its ability to connect high growth global brands with premium sports rights holders through strategically aligned commercial partnerships.
Danesh Carnac, Head of Sponsorship India, Sporting Group International, said:
“We’re delighted to have brokered this partnership between Pretoria Capitals and Duelbits. It brings together two progressive, digital first brands with a shared focus on innovation, fan engagement, and storytelling. Cricket, particularly within fast growing leagues like SA20, continues to present outstanding commercial opportunities, and this partnership is a strong example of how brands can integrate meaningfully into that ecosystem. It’s also been great to work alongside Ian Dutton and the UK team to successfully execute this partnership.”
Jasper Hoekert, Chief Marketing Officer, Duelbits, said:
“Partnering with the Pretoria Capitals is an exciting step for Duelbits. Cricket has a passionate, global audience and we see huge potential to connect with fans through innovative activations both on and off the field. We are looking forward to creating entertaining, memorable experiences for supporters and building a partnership that goes beyond traditional sponsorship.”
Xxxxxx at Pretoria Capitals, said:
“We are thrilled to welcome Duelbits as our Official Betting Partner. Their brand energy, digital focus, and creativity align perfectly with our approach to fan engagement. This partnership completes our shirt sponsorship for the season and we’re excited about the activations and content planned to connect with our supporters both locally and internationally.”
As one of the fastest growing platforms in the online betting and gaming space, Duelbits continues to expand its global footprint through creative partnerships that prioritise entertainment, community, and engagement. The Pretoria Capitals agreement further strengthens the brand’s visibility within one of the world’s most dynamic and commercially attractive cricket markets.
The Pretoria Capitals begin their SA20 campaign at SuperSport Park, Centurion, entering the season with a fully secured commercial roster and renewed ambitions on and off the field.
